LOBAL PERSPECTIVES ON INNOVATION AND CREATIVITY

please study the case first(i will send you the case later Pharmacy service improvement at CVS(A)), then i would like you to set up two questions that relate to global perspectives on innovation and creativity and then to write an essay regarding to the two questions. Once you have set up the questions, can you please INFORM me BEFORE you start to do the actual essay.

The main point of working on these cases is to develop a recommendation for the companyas management -you are supposed to be a consultant hired by the company.A  So, the main thing should be the development of the recommendation using a conceptual framework and also past experience of the company (which includes their unsuccessful and successful innovation work).

You are free to focus on the company at any time in the case, this means you can provide a recommendation that the firm is described as having followed in the case.


please strictly follow the Outline:
-Introduction a this should set out which case you are working on, which question(s) the case raises that you are focusing on and which are the main concepts that are needed to understand the question. Make sure these concepts are explained. Try to explain why the question you are writing about is of interest.
-Setting a this should set out details regarding how the question you identify arises in the particular case. It may be necessary to introduce additional concepts and explain these here.
-Framework or theory a this section introduces the framework(s) or theories that you will use to analyze the question(s) identified in 1. You must explain what this framework or theory is intended to show and which are the main concepts that the framework or theory draws on. You should again explain any new concepts you draw on here.
-Analysis and Recommendation a this section is there to show how the framework(s) or theories you have identified link to the question you have identified. You should discuss the way in which the framework explains reasons for the problem(s) arising in the case. Next you should discuss what the frameworks suggest that can be done about these problems.
You may find that the frameworks you find donat fully fit the case or that firms have experienced outcomes that were not suggested by the framework or other problems of fit between theory and real outcomes. In this case, discussing these problems and explaining why they might arise is important. We want to see that you are able to make use of concepts, frameworks and theories, but these you seek to use critically and to suggest your own alternative views. Above all it is important that you provide explanations and argument to support any analysis or recommendations.
-Conclusion a this section summarizes what you have done and may contain some further general comments if you feel these are helpful to understand your analysis.

LOBAL PERSPECTIVES ON INNOVATION AND CREATIVITY

please study the case first, then set up two questions that relate to global perspectives on innovation and creativity and then to write an essay regarding to the two questions. The main point of working on these cases is to develop a recommendation for the companyi??s management -you are supposed to be a consultant hired by the company. So, the main thing should be the development of the recommendation using a conceptual framework and also past experience of the company (which includes their unsuccessful and successful innovation work).

You are free to focus on the company at any time in the case, this means you can provide a recommendation that the firm is described as having followed in the case.

Once you have set up the questions, can you please inform me before you start to do the actual essay.

please strictly follow the Outline:
-Introduction i?? this should set out which case you are working on, which question(s) the case raises that you are focusing on and which are the main concepts that are needed to understand the question. Make sure these concepts are explained. Try to explain why the question you are writing about is of interest.
-Setting i?? this should set out details regarding how the question you identify arises in the particular case. It may be necessary to introduce additional concepts and explain these here.
-Framework or theory i?? this section introduces the framework(s) or theories that you will use to analyze the question(s) identified in 1. You must explain what this framework or theory is intended to show and which are the main concepts that the framework or theory draws on. You should again explain any new concepts you draw on here.
-Analysis and Recommendation i?? this section is there to show how the framework(s) or theories you have identified link to the question you have identified. You should discuss the way in which the framework explains reasons for the problem(s) arising in the case. Next you should discuss what the frameworks suggest that can be done about these problems.
You may find that the frameworks you find doni??t fully fit the case or that firms have experienced outcomes that were not suggested by the framework or other problems of fit between theory and real outcomes. In this case, discussing these problems and explaining why they might arise is important. We want to see that you are able to make use of concepts, frameworks and theories, but these you seek to use critically and to suggest your own alternative views. Above all it is important that you provide explanations and argument to support any analysis or recommendations.
-Conclusion i?? this section summarizes what you have done and may contain some further general comments if you feel these are helpful to understand your analysis.

We encourage you to use the online tutorial explaining how to make use of the cases we gave you. The tutorial is here:

LOBAL PERSPECTIVES ON INNOVATION AND CREATIVITY

The main question of the essay is whether the company EMC Corporation should integrate with its newly acquired firm VMWare. It should include the pros and cons of the acquisition of VMWare as a diversification for for EMC. The discussion on how the diversification will change the aspects of innovation management at EMC should also be included. Recommendations should be followed afterwards.br /
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The essay should include frameworks and theories, which will be given in the attached file.br /
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Main structure of the essay:br /
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Briefly introduce the case: The acquisition of VMWare. Introduce the concepts and frameworksbr /
Bring out the question: Pros & cons of the acquisitionbr /
Apply and explain the frameworks & theories which are used to solve the questionbr /
Analysis and recommendation: Whether the acquisition should be merged with the own company. Again, use frameworks and explain. br /
Conclusionbr /
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For more instructions on the structure, please refer to the attached file Guidance.docbr /
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Before writing, please read the given case study first. The attached file: Case.pdf.br /
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Possible framework and concepts to be used: The framework by Arora, and the reasoning by Agyres and Silverman, attached in two different files. br /
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Should you require any further instructions, please feel free to find me, thanks.