Lobalisation and international business

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Lobalisation and international business

The essay question is:
Using one specific company, examine the actual and potential impacts of globalisationon that comapny. Explain the reasoning behind the points you make.

The used key text is: Wall, S. and Ress, B. (2004) International Business.
Chapter 1
The essay should include:
1. what is Globalisation from a business perspective
2. the aspects, factors and issues of Globalisation
3. choosing a big company ( starbucks or coca cola) apply these factors, issues and aspects to this company and also how did it expand in an analytical form using data, examples, references and tables when needed
4. which factors and how they might impact on the company in the future in a actual and hypothetical cases.