Lobalisation and the International Business Environment
the essay needs to explain
1) the definition and distinguish between globalisation and internationalization.
2) Identify and appraise the 5 main drivers behind globalisation
3) Describe the extent of and limits to globalisation
4) Identify how globlisation impacts on business.
Debra Johnson and Colin Turner (2003), International Business themes and issues in the modern global economy (London: Routledge)