Lobalization and Global Strategic Planning SLP 1 (401)

Module 1 SLP
Globalization and Global Strategic Planning

Throughout this course you will be looking at a global business.

Select a multinational company to study. It is a good idea to select a company that has substantial public information available online. Select companies from the USA or other countries.

Do NOT select one of the companies featured in the case assignments (E-Bay; Dominos; Nissan; Ace Hardware; Starbucks).

Write a 4 page paper about this company:

Identify the company and summarize its profile.

Describe its international activities (the company website is an excellent source of information).

What market entry mode does your chosen company use when considering entry into an overseas market? Why do they prefer that entry mode not others?

What is your companys major international strategy and why that strategy?

Do strategic choices differ depending on country? Why?

Please make sure to use Tips for Good Writing and to use an Introduction, Main Body, and Conclusions. Use Headings and Titles.

In each module you will be asked to demonstrate your knowledge and understanding of the modular topic by applying the issue of the module to your selected company.

Sources which will help you find examples and information on your selected company and its international functions: Company website; Google or Bing general search engines; Business news periodicals on line versions (e.g. Business Week, Wall Street Journal, Financial Times, New Work Times, etc.). Example of a Google search: enter company name and SLP topic, such as Starbucks international operations”.

Remember, this is NOT a term paper due at the end of the course. Rather, this is done module by module.

Assignment Expectations

Select a multinational firm (from USA or any other country) for your SLPs for BUS401.
Write 4 pages about that firms international activities and the type(s) of international strategy with examples from various countries your firm operates in.
Be sure to select a multinational business, not a not-for-profit or government entity.
Reference a few sources to be sure there is sufficient information on the Internet to deal with the following: International HRM; International finance; International strategy; Cultural challenges and issues.
List supporting references and cite sources.
Use appropriate writing style (organization, grammar, & spelling see Writing Guidelines).