Lobalization, Technology, and Marketing

Introduction:
The Internet has opened up markets for businesses seeking international commercial contacts. Now, marketing can be carried out 24 hours a day, 7 days a week. The most important consideration is to decide the most appropriate strategy to use for a specific business.

Tasks:
Compare and contrast the approaches and concerns of a manager when formulating business strategies for the following international markets:

-A technology-based company
-A traditional manufacturing business