LUSTERS, SMALL BUSINESS AND INTERNATIONAL ENTREPRENEURSHIP
The Cambridge Satchel Company
Critical point Explain the critical point (either internationalization, or sale of the firm, or succession, or diversification). What happened? Why? What were the possible choices? What were other firms doing? What was finally decided? What were the consequences? This is the core of your work, so develop it properly.
Always include some discussion of the relationships between the firm and external organizations, such as suppliers, investors, universities, government agencies. E.g. what was the role of investors, clients, suppliers and government agencies in helping the firm make its first foreign sale? ?