Lying on a full service airline as opposed low fair discount carrier

Students will create a marketing plan to launch a new product or re-launch a current product. (topic: Flying on a full-service airline as opposed to a low-fare discount carrier).

The Final Market Plan must incorporate at least 4 resources, 2 from ProQuest.

Each paper will contain the following elements:

0.1 Company Overview
0.2 Executive Summary of Marketing Plan
1.0 Description of the Target Market
2.0 Description of Competitors
3.0 Description of Product or Service (P)
4.0 Marketing Budget
5.0 Description of Location (P)
6.0 Pricing Strategy (P)
7.0 Summary and Implementation Plan (P)