M HISTORY OF ADVERTISING AND DEVELOPMENT IN ADVERTISING

Write a comprehensive analysis on the history of advertising oF H&M.

FIRST PART I: THE ADVERTISING HISTORY AND THE HISTORY OF H&M REGARDING THE POINTS BELLOW:
Research your subject regarding

a. How they originated

b. Advertising timelines and approaches

c. CEOs

PART II: Compare between H&M AND ZARA and respond the follow questions:

In your view, describe:

a. Which one has been more successful?

b. Which one has more potential to succeed in the future?

c. Which one has handled their PR and customer approaches better

d. Which one has less client complaints and lawsuits?

PART III: THIS IS BASICALLY THE PART OF THE INTRODUCTION, PLEASE TRY TO EXPLAIN AND POINT OUT THE ISSUES, FACTS AND PRIORITIES THAT ALREADY HAVE IN THE HISTORY OF ADVERTISING OF H&M

Call and interview the PR or marketing agents of the companies regarding the issues that will complete your paper. Possible introduction:

Hello, my name is XXX and I am a student at MIU working on a term paper for my History of Advertising class. Iam majoring in Advertising and I have to write an analysis on the history of your company

NOTE:

PLEASE TYPE AND IDENTIFY EACH PART, PUTTING PART I: QUESTION A) AND ASWER.