Marketing Business Plan for GlassInfinity
Within the course we were asked to come up with an innovative product, and write an e-marketing business plan about this product. We had to come up with objectives and implement these objectives with e-marketing strategies. The objectives I chose were:
1: Increase Online Sales
2: Increase Social Media Awareness
3: Increase Online Advertising Reach
(The objectives are supposed to me on a chart for 5 years) An attachment will be included to show how it should be done. Units should be attached within the the chart showing how we will reach each objective within 5 years through those e-marketing strategies.
The product that I have chosen is very similar to the Google Project Glass. However, I named it GlassInfinity.
This a video link of the Google Project Glass product to make things clear enough.
After explaining each e-marketing strategy plan we are supposed to to write about how innovative and differentiated our marketing strategies are. This part is very important.
No fixed number of references are required. But I do need journal references that prove that the strategies are in fact effective and innovative.