MARKETING] Critically evaluate a UK based company of your choice in relation to how successful they are at social marketing (TESCO)

Critically evaluate a UK based company (TESCO) of your choice in relation to how successful they are at social marketing.

Tips:
Your answer should include a clear explanation of what social marketing is and a thorough investigation as to how the company had adopted this giving examples / evidence to support your argument. Your research should consider the position of the competitors and make clear recommendations as to how the chosen company can improve to obtain long term sustainable competitive advantage.

Other criteria:
1. To be presented in essay format using third person.
2. Be your own independent work and free from plagiarism by ensuring that work that is not your own is clearly Harvard referenced.