MARKETING: Global Strategy Explain the rationale of collaboration among rival firms and discuss its impact on global competition.

Write an essay of no more than 2500 words on the following:

Explain the rationale of collaboration among rival firms and discuss its impact on global competition.

The Harvard system of referencing should be used.
Please use the HHARVARD referencing system. We have access to Emerald so please use a couple of journals from this source. Otherwise please use journals, books and newspapers etc.