Marketing) Q) how did the rise of technology invation benifit marketing communication? ( Use HSBC BANK AS THE MAIN EXAMPLE)
In the introduction mention that this essay will focus on how technology innovation helped HSBC bank in it marketing communication strategy.
In short first discuses and explain what is technology innovation from a marketing point of view and then explain what is marketing communication relate between the two.
Talk about how technology innovation helped HSBC to communicate to its customers in every part of the world.
The impact of technology innovation on marketing communication
please use Academic papers