Marketing Segmentation, Differentiation, and Positioning Strategies
E-Marketing Segmentation Strategy: This involves understanding the groupings of customers in the target market. Segmentation helps e-marketers understand the customer needs and potential as a source of revenue. Segmentation also helps e-marketers develop a strategy to satisfy the customer needs while maximizing revenue.
E-Marketing Positioning and Differentiation Strategy: The product and service offerings of competitors often differ in the online environment. An important aspect of this strategy is to develop an appropriate online value proposition for different segments.
This assignment will help you understand how segmentation and positioning help make an e-business a success.
Analyze the segments of