Mazon Fresh Leading the Way for Same Day Delivery
In response to this article amazon-jeff-bezos
and textbook Finch, J.(2012). Managerial marketing San Diego , CA Bridgepoint Education, Inc. Chapters 1&2
Do the following:
Read the article: AmazonFresh is Jeff Bezoss Last Mile Quest for Total Retail Domination”.
Amazon has created three elements with how they are approaching the consumer market: fulfillment centers, Amazon Prime, and AmazonFresh. Analyze how Amazon has captured its consumeras desire for not only less expensive prices, but faster delivery, and how it has created programs that will satisfy these consumer demands. Determine if Amazon will succeed in its quest for same-day delivery, and justify your response.
Your paper must be a minimum of three to four pages (not including the title and reference pages) and be formatted according to APA style as outlined in the Ashford Writing Center. You must use at least three scholarly sources from the Ashford University Library, one of which must be peer reviewed, in addition to the textbook.