Merican Apparel (Managing for Value Creation)

Instructions: Complete the task on the following page with reference to ONE of the THREE companies listed. In no more than 800 words, explicitly apply the concepts and frameworks developed to construct a succinct, analytical. This assignment be marked on the following four aspects of your submission: (1) application of concepts/models/theory (depth and breadth); (2) consistency and effectiveness of argument, and logical structure; (3) quality of research; and (4) presentation and written expression (including appropriate referencing).
This assignment interested in analysis rather than description. Past events and the history leading up to the current situation are only relevant to the extent they provide insight into the strategic, marketing, and organisational issues present.You should apply the ideas developed across the entire course to identify what the relevant considerations are a that is, to focus the reader on the critical issues. Once again, this involves using the concepts covered in the course to gain a better understanding of the organisation and its environment. All material that have covered during the course, including that covered in the first few weeks of the course, is potentially relevant for this assignment. You are strongly encouraged to gather information relevant to your analysis from various sources. Searching and using (with appropriate referencing) information from online databases such as ABI/Inform and Factiva for articles published in the business press and academic journals is critical to prepare a satisfactory submission.
The submission should be well-written and effectively structured in order to deliver the arguments you make. Your submission does not need to include an executive summary or a table of contents. Avoid relying on dot points (bullet points) or lists, as these formats limit your ability to construct intellectually compelling arguments. We recommend that you use Harvard Style in-text referencing.
Submissions will be thoroughly checked for plagiarism. Submissions should be one-sided, with side margins of at least 2 centimetres, typed in at least 11 point font, and double or 1.5-spaced.

TASK: Prepare a report that examines value creation for ONE of the following companies: American Apparel; Eastman Kodak; or Fairfax Media Limited. In your report, which should be written in the style of an external business consultant, you should:

1. Analyse the opportunities and threats facing the company, and what relative strengths and weaknesses it possesses. This analysis should include:
a? a demonstrated understanding of the relevant industry forces and wider social, environmental and technological trends present that impact the industry;
a? consideration of the characteristics of the market and how this impacts the manner in which the firm reaches customers;
a? an assessment of the organisationas distinctive resources and capabilities, such as those associated with its staff, management team and production processes.
2. Propose and defend a strategic direction for the company to take over the next three to five years, based on a balanced assessment of the companyas options. Your recommendation should demonstrate your consideration of:
a? the implications of your proposal in regard to human resources, change management and leadership;
a? the sustainability of the companyas competitive advantage over time.

P.S. I already choose the topic is American Apparel”,you just need to help me to write about the second requirements
”2. Propose and defend a strategic direction for the company to take over the next three to five years, based on a balanced assessment of the companyas options. Your recommendation should demonstrate your consideration of:
a? the implications of your proposal in regard to human resources, change management and leadership;
a? the sustainability of the companyas competitive advantage over time. within 800 words.

Thank you~