MGT499 Strategic Management Case assn MoD 1) Strategic Management: Mission, Vision, and Stakeholders

Toyota: A Visionary Company?

Toyota is a company that has been in the news a great deal lately. Their mission is to a?Make Better Cars and Contribute to Society.a? But does this mission adequately guide the companys actions? Sometimes a company WANTS to be one thing but the actions take them somewhere else. And when this happens, who gets hurt?

Read the information in the background material, look for more information, and then write a 3 to 4 pages report for your professor and the executives of Toyota Corporation by answering the following questions:

i) How would you conceptualize the word a?Toyota wants to be?a?

ii) Is Toyotas mission aligned with the needs of their stakeholders? Please explain your reasoning.

iii) Based on your analysis and findings, what would you recommend to the executives of Toyota corporations? Why? Please explain your reasoning.

iv) What do you perceive you have learnt in Module 1 Case Assignment? Please provide your evaluation of the Module 1 Case Assignment in brief.

NOTES:

i) Please note that this is an advance level course so you must show and demonstrate your ability to provide reasoning for your response.

ii) Also please note that your report/assignment will not be accepted without proper citations and references. You must use the sources from the background material together with the sources you find your own.

Case Assignment Instructions:

Step 1: Throughout the course we will be exploring Toyotas website and contrasting what they say there with what is reported in the business press. For module 1, visit the Toyota Website and go to the following Annual Report 2009:

Toyota-global.com (2009). The Right Way Forward. Retrieved August, 2011 from 2009/pdf/p10_16.pdf

Read the section of their annual report titled a?The Right Waya? (report address all elements of the topic in sufficient depth? Does it include and apply the background readings and other background resources? Are they included as references?

>Critical thinking: Are the concepts of this module applied accurately, logically, and relevantly?

Organization: Is the paper organized in a coherent and systematic manner? Are headings included in all papers greater than 2 pages?

Clarity: Is the writing clear and the concepts articulated properly? Are paraphrasing and synthesis of concepts the primary means of response to the questions, or are thoughts conveyed through excessive use of quotations?