Nalyse how Public Relations communications theory can help an understanding of the role of new media.
Answers should be written in an essay format and style. Each answer should have a bibliography at the end which details all references used in the text. You are required to use the Harvard referencing system.
Credit will be given for:
Appropriate use of a wide range of academic sources, properly referenced
Understanding of, and appropriate application of, key concepts and frameworks
A clear argument supported by key concepts and evidence from practice
Conclusions that demonstrate understanding and insight
Clarity and accuracy of writing, fluently expressed
Analyse how Public Relations communications theory can help an understanding of the role of new media