Nalyse the external marketing environment &consumer buyer behaviour

Analyse the external marketing environment and consumer buyer behaviour for a product of your choice by answering the following questions. You are expected to draw on business sources from the library to support your answers.br /
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A. The external marketing environment (1000 words)br /
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Choose two environments within the external environment to analyse demographic, socio-cultural, economic, technological, natural, competitive and political and legal (500 words per environment)br /
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1. Provide a definition of each chosen environment and justify in relation to your product (4 marks) br /
2. Explain how each chosen environment impacts your product, using evidence from your research (business sources) to justify (20 marks) br /
3. Discuss the opportunities presented for your chosen product in each environment (8 marks) br /
4. Discuss the threats presented for your chosen product in each environment (8 marks) br /
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B. Consumer buyer behaviour (1500 words)br /
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5. What type of buying decision is used for your product? Justify your answer by considering the level of involvement and other factors influencing this (10 marks) br /
6. How might need recognition be triggered for your product? Explain how one factor influences this stage (10 marks) br /
7. How could information search be undertaken for your product? Explain how one factor influences this stage (10 marks) br /
8. Provide an example of a typical evoked set for your product and describe how alternatives could be evaluated for your product. Explain how one factor influences this stage (10 marks) br /
9. How might the decision to purchase be made for your product? Explain how one factor influences this stage (10 marks) br /
10. How might a consumer undertake post-purchase evaluation for your product? Explain how one factor influences this stage (10 marks)