Nalysing the effectivenss of internet marketing when promoting a fitness club…in particular JJB Fitness Club

Potential Title
 Analysing the effectiveness of internet marketing when promoting a fitness club& in particular JJB Fitness Clubs

Primary Research
” interview with senior member of JJB Fitness management
” Questionnaire to public or members of gyms
Secondary Research

” Mintel Reports
” JJB Fitness Clubs DataThere is both online and offline figures to be reviewed. Online membership sales and enquiries that have been bought from the website uk. Then there is offline membership sales and prospects figures who are people who have signed up for a membership within the gyms themselves or enquired about them.
Mintel Report Health and Fitness Report 2007

A few good references that may be of interest....

Privacy Rights Clearing House, 2005.  A Chronology of Data Breaches
Available from: