Nalysis of a recent IBM initiative relating to a?Social Businessa

You are required to specifically identify how ANY organisation may a?learna the nature of a SOCIAL MEDIA system which may be adopted to
exploit the extent of the organisations a?knowledgea leading to enhanced a?innovationa. For clarity your report should therefore form FOUR
elements, ie organisational learning approach, social media development, knowledge management features and the extent of subsequent

It is expected that an in-depth investigation and analysis is undertaken to determine the extent of the theoretical and practical issues involved in
how the Social Media service was achieved through knowledge and innovation frameworks. Examples should be drawn from other research
into well formulated networks currently available, ie; Facebook, Youtube, Twitter, Google, Linkedin, NING, Writeboard, Storybird, etc. You should include how your case analysis enabled successful knowledge and innovation within the organization. This should also involve a
consideration of developments in the field by providing insightful explanations of current and future potential social media exploitation.

The report should provide an academic analysis by recalling the theories and approaches that are relevant to the topic. You may structure your
report to include any relevant tables or diagrams with a suggested format as: features of organisational learning, nature of knowledge and how
it may be managed, a contextual description of social networks and issues relating to the exploitation of organisational innovation through the
Social Media systems.