Nalysis of an organisations and its competive environment and reccomendation of a strategy
THE COMPANY I HAVE CHOOSEN IS INNOCENT DRINKS(UK)
NO Introduction needed as i have already done it
Analyse the current internal environment (see content from weeks 2 and 4)
Resources, Core competencies,VRIO Analysis, Value Chain, Value network
Analyse the current competitive environment (see content from week 3)
PESTEL Analysis, Porters five forces, Industry lifecylcle
(about 500 words) Develop (showing your process) and describe potential scenarios for the future competitive environment (see content from week 3)
Scenario planning (just list about 6 points each under the headings for PESTEL analysis)
(about 400 words) Generate 10-15 outline potential strategies for consideration (see content from weeks 5 and 7)
Example of strategies : Market penetration, product development, market development, diversificaton , unrelated markets, related markets, Backward Integration, Foward Integration , Full Integration, Partial Integration, Outsourcing , directional policy matrix, differentiontion, hybrid, international strategies should be included (Global,Transnational, export, multi-domestic)
innovation strategies (transformation, radical, incremental, product,service,process)
Competitive responses to innovation(pioneer and follower)
( about 400 words) Select (showing your process) and describe in detail up to three strategies for implementation (see content from weeks 8 and 9)
TOWS MATRIX for short term and TOWS MATRIX for long term
ARTICULATING STRATEGIES (examples)
Begin export of product A to country Y to achieve . . .
Move to a multi-domestic strategy covering countries/regions . . . within n years establishing regional offices in . . .
Partner with foreign partners . . . to augment our core capabilities . . .
Transformational development of product . . . by . . .
Radical development of process . . . by . . .
Incremental development of service in . . . by . . .
Target segment A with a high quality-high price offering to drive up profits (Porter)
Target segment B with a low quality-low price offering to increase market share (Porter)
Exploit the potential of core capabilities 1, 2 and 3 by developing a new product (specify) in a new market (specify) (Ansoff)
Address weaknesses in purchasing and sourcing by outsourcing
Address weaknesses in purchasing and sourcing by moving downstream (vertical integration)
Withdraw product A from market Y and reinvest in developing product B in market Z (DPM)
Selectively grow products/markets . . . To be reviewed in 2 years
Move from a Portfolio Manager to Parental Developer approach in order to achieve . . .
I HAVE A LIST OF SLIDES FOR EACH OF THE WEEKS, IT MIGHT BE HELPFUL WITH THE ESSSAY AS THERE ARE GRAPHS AND DETAILS. PLEASE LET ME KNOW IF YOU REQUIRE LOOKING AT SLIDES FOR MORE DETAIL. MANY THANKS
Added on 21.01.2015 19:53
Hi, am finding it hard to upload the slides. I think I have managed to upload two. I will keep on trying. Things like the companyS resources and capabilities need to be linked to how company can gain Sustainable competitive advantage”