Nalysis of Cadbury Companys environmental changes in last five years.
I Introduction (Some brief information about the company,how many when it was establish…)
II a) Micro environment: Customers, Employe, Suppliers, Shareholders, Media, Competitors. (Whats the micro envronment ,some definition about the micro environment)
b) Macro environment: Political, Economical, Social, Technological, Environmental, Legal. (Some definitions about the Macro environment)
III Micro of Virgin (analyse about company in last 5 years, eg. Suppliers if any suppliers changed in last 5 years. Customers if any customers changed in last five years…)
IV SWOT analyses (Strength, Weaknesses, Opportunity and Threats analyses about the company)
V Macro of virgin (PESTEL analyses about the company in last five years).