Nalysis of Case Study: Charlotte Beers at Ogilvy & Mather Worldwide (A)

Read case study:  Charlotte Beers at Ogilvy & Mather Worldwide (A) . (Case study will be uploaded to the writer)

All neccessary documents will be uploaded including helpful slides, case study, etc.

Based on this case study answer the following questions:

1. Analyse the organisational culture of Ogilvy & Mather (O&M) at the time of Charlotte Beers appointment, using one or more appropriate frameworks from the literature. Within your analysis identify and discuss those aspects of the culture within (O&M) which acted as potential barriers to effective implementation of the Worldwide Client Service (WCS) and Brand Stewardship vision and strategy.

2. Use elements of the change kaleidoscope to identify which of the contextual
features of change were particularly important for (O&M) when approaching the implementation of the WCS and Brand Stewardship vision and strategy.

3. What change design choices were indicated (or constrained ) by critical contextual features identified above? Were these indicated design choices reflected in the change strategy actually adopted during the transition to the new organisational arrangements and procedures? Critically evaluate weak points in the change strategy as reported in the case study.

4. Conduct stakeholder analysis (using appropriate mapping techniques) to identify likely stakeholders reactions to the proposals for the adoption of the WCS and Brand Stewardship vision and strategy when it was first proposed. Contrast the likely situation with the preferred situation and identify the leverage points available to influence the more powerful stakeholders for the proposal to proceed.
5. Discuss potential strategies for breaking down functional barriers within O & M to secure commitment to implementation of the new vision. Your answer should address issues relating to organisational structure, local/global tensions, team working, and individual resistance to change. (Refer to your earlier analysis in question 1-4 above if this helps amplify your answer.)