Nalysis of Coca Colas Christmas Advertising Campaign

An analysis of coca colas ad campaign. An ad campaign refers to a series of ads. Your report must have the Consumer Buying Process as a main theme.

Sourcing: You will to need identify the media where the campaign appeared. It is not sufficient to source say, UTube you must identify where the original campaign appeared.

Copies/visuals of the actual campaign must appear with your report.Use of thumbnails as visual support for your commentary throughout.

Remember this is all about how you perceive things and you need to justify every point you make!

YOUR ADVERTISEMENT TO ANALYSE WILL BE THIS ONE FROM 2014: