Nalysis of online newspaper industry in Hong Kong and some recommendations for their marketing strategy

Investigative question:
1. What is the status of current newspaper market in Hong Kong?

2. Is online newspaper an opportunity for the newspaper industry?

3. What is an effective marketing strategy for online newspapers?

Academic Database (Emerald, Mintel Oxygen, Business Sources Premier)should be used:
Account: University of Portsmouth

**ONLY Secondary Data can be used.
A synthesis of conceptual and theoretical debates surrounding the topic and apply ideas in a highly analytical manner, developing a line of argument throughout the text is needed.

Writing a literature review
A review may be a self-contained unit or a preface to and rationale for
engaging in primary research as in the Dissertation. A review is a required part of grant and research proposals and often a chapter in theses and dissertations.
Generally, the purpose of a review is to analyse critically a segment of a published body of knowledge through summary, classification, and comparison of prior research studies, reviews of literature, and theoretical articles.

Writing the introduction
Define or identify the general topic, issue, or area of concern, thus providing an appropriate context for reviewing the literature.
Point out overall trends in what has been published about the topic; or conflicts in theory, methodology, evidence, and conclusions; or gaps in research and scholarship; or a single problem or new perspective of
immediate interest. Establish the writers reason (point of view) for reviewing the literature; explain the criteria to be used in analysing and comparing literature and the organization of the review (sequence); and, when necessary,
state why certain literature is or is not included (scope

Writing the body
Provide an argument for your research (see above for the structure of the review)
Group research studies and other types of literature (reviews, theoretical articles, case studies, etc.) according to common denominators such as qualitative versus quantitative approaches, conclusions of authors, specific purpose or objective, chronology, etc.
Summarize individual studies or articles with as much or as little detail as each merits according to its comparative importance in the literature, remembering that space (length) denotes significance.
Provide the reader with strong Umbrellasentences at beginnings of paragraphs, Signpoststhroughout, and brief So whatsummary sentences at intermediate points in the review to aid in understanding comparisons and analyses.

Writing the conclusion
Summarize major contributions of significant studies and articles to the body of knowledge under review, maintaining the focus established in the introduction.
Evaluate the current State of the artfor the body of knowledge reviewed, pointing out major methodological flaws or gaps in research, inconsistencies in theory and findings, and areas or issues pertinent to future study.
Conclude by providing some insights into the relationship between the central topic of the literature review.

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