Nalysis of the integrated marketing communications mix strategies of your chosen smartphone brand

!!!!!!! PLEASE READ THIS
Its a class of marketing communications, down below you will find everything you need. Please, and again please do read everyhing cause someone did it before and got me a C.
Thank you
(Should be presented in report format, not as an essay
You are encouraged to be innovative in your quest for answers, by using images, advertisement examples etc)
Imagine that you have been appointed as the International Strategic Brand Manager for a smartphone company of your choice (choose from this list: Apple, Samsung, Nokia/Windows Phone, Blackberry, Sony). Your company have assigned you to analyse and assess their integrated marketing communications mix strategies for the UK market and recommend future actions.

The report has to cover the following areas:

Literature review: You are expected to conduct an extensive review of marketing communications literature with a particular focus on how branding and positioning strategies can facilitate the design and implementation of integrated marketing communications mix.

Smartphone market environment review: Provide a brief review of the UK smartphone market. Identify the key competitors, market trends and relevant environmental factors that may have significant influence on your strategic decisions.

Company strategies: You are now required to analyse the integrated marketing communications strategies of your chosen organisation in light of the theories and research findings discussed in the literature review and address the following issues:

1. Target audience: Analyse the target segments in terms of the behaviour, attitude and lifestyle.

2. Brand positioning: identify and discuss the choice of brand/concept which is being promoted with reference to competitive positioning and differential appeal.

3. Media selection and communication mix management: Identify and assess the media and IMC tools used by your chosen organisation.

Your own recommendations: You have to explain how your chosen organisation can make their IMC strategies more effective and competitive.

Notes:

1. The assignment should not exceed 3000 words and should be presented in report format, not as an essay. You are allowed to include any reasonable amount of supporting material in an Appendix.

2. Your analysis of the practical issues should be linked with relevant theories and research findings discussed in the literature review.

3. You are asked to use only secondary research for this assignment. You are encouraged to be innovative in your quest for answers, by using images, advertisement examples etc.

4. You are encouraged to make full use of GMID Global Market Information Database, ABI/Inform, FAME and other databases which are available as Electronic Resources by the Brunel Library.

5. Please adopt a critical but constructive view supported by factual information, not just personal opinions. If quoting other peoples work, please use the accepted form of academic referencing (Harvard style referencing).

Added on 07.12.2014 23:09
i have written this in the instructions but doing it again so the writter can read it!
Dear writer please do make sure that for the market environment review use smartphone market in the uk ! and in the whole assignment, the market is in the UNITED KINGDOM. thank you

Nalysis of the integrated marketing communications mix strategies of your chosen smartphone brand

a?Analysis of the integrated marketing communications mix strategies of your chosen smartphone branda?

Imagine that you have been appointed as the International Strategic Brand Manager for a smartphone company of your choice (choose from this list: Apple, Samsung, Nokia/Windows Phone, Blackberry, Sony). Your company have assigned you to analyse and assess their integrated marketing communications mix strategies for the UK market and recommend future actions.

The report has to cover the following areas:

Literature review: You are expected to conduct an extensive review of marketing communications literature with a particular focus on how branding and positioning strategies can facilitate the design and implementation of integrated marketing communications mix.

Smartphone market environment review: Provide a brief review of the UK smartphone market. Identify the key competitors, market trends and relevant environmental factors that may have significant influence on your strategic decisions.

Company strategies: You are now required to analyse the integrated marketing communications strategies of your chosen organisation in light of the theories and research findings discussed in the literature review and address the following issues:

1. Target audience: Analyse the target segments in terms of the behaviour, attitude and lifestyle.
2. Brand positioning: identify and discuss the choice of brand/concept which is being promoted with reference to competitive positioning and differential appeal.
3. Media selection and communication mix management: Identify and assess the media and IMC tools used by your chosen organisation.

Your own recommendations: You have to explain how your chosen organisation can make their IMC strategies more effective and competitive.


Notes:

1. The assignment should not exceed 3000 words and should be presented in report format, not as an essay. You are allowed to include any reasonable amount of supporting material in an Appendix.
2. Your analysis of the practical issues should be linked with relevant theories and research findings discussed in the literature review.
3. You should draw upon your personal research done at the library, through the Internet and the recommended reading and material covered throughout the module. Please reference carefully all your research sources.
4. You are asked to use only secondary research for this assignment. You are encouraged to be innovative in your quest for answers, by using images, advertisement examples etc.
5. You are encouraged to make full use of GMID a Global Market Information Database, ABI/Inform, FAME and other databases which are available as Electronic Resources by the Brunel Library.
6. Please adopt a critical but constructive view supported by factual information, not just personal opinions. If quoting other peopleas work, please use the accepted form of academic referencing (Harvard style referencing).

You will be assessed on:
a) How critically you present the literature review and market review.
b) The depth and relevancy of your arguments.
c) Your analytical skills.
d) Your objectivity in identifying problems and limitations.
e) Your presentation style.

Additional guidelines

Use of reference materials

The reference material used to refer to the company (market review) should be recent (2-3 years or less) and not old.

Other literature used can be from any year.

Report format***

1. E-Cover page (include the word count)
2. Table of Contents (with page numbers)*
3. Executive Summary (Max of a page of brief description of the report)
4. Introduction
5. Literature Review (previous models/theories/framework to support your analysis and previous studies to support your argument)
6. Market environment review (smartphone market in the UK)
7.Critical Analysis and Discussion (The company strategies have to be analysed and discussed in light of relevant theories and research findings discussed in the literature review)
8. Recommendations
9. Conclusion (8 & 9 can be combined under one heading)
10. References (bibliography; sources used in the assignment)**
11. Appendix (only relevant, succinct material)

Notes:
* Dont forget to number your pages and dont forget to spell check your entire assignment.
** Please reference your sources carefully using the Harvard Referencing System.
*** You can customise /adapt these headings to suit your individual needs.

The following do not count towards the word limit: e-cover page, table of contents, executive summary, reference list (i.e. bibliography) and the appendix. Introduction, market and literature review, critical analysis and discussion, conclusion and recommendations do count towards the word limit.