Nalysis of the MACRO environment of Barcelona football club.
Analysis of the MACRO environment (Business & Market) of Barcelona football club.
Macro environment (PLESCST analysis) surrounding FC Barcelona.
1. Macro Environment Analysis
1.1 The Era of Nunez (300 words)
Brief Introduction of the era of Nunez
You do not have to write all elements of framework. For example PLESCST, you just dig into politics and economy.
1.2 The era since Joan La Porta 2003 (700 words)
-Brief Introduction of the era since La Porta
Then you can show how environment has changed and how FC Barcelona has adapted to the change.
You do not have to write all elements of framework. For example PLESCST, you just dig into politics and economy. The following points are important in this part
-Football industry is growing (Asia, Middle East)
-Financial fair play, Bosman law
-TV broadcast rights
* You should include appendices showing examples of data collection and analysis which supports your review.