Nalysis of the main forces driving the market for ……………..

Write an analysis of the main forces driving the market for any specific product of your choice. This may be a broad commodity, like oil or copper, or it may be a more specific product like New Zealand white wine, or even more specific like Cloudy Bay Sauvignon Blanc. Discuss the long-term forces driving demand and supply (income, technology, past investments etc.) and discuss the position of the main substitute products and producers. Mention should be made of the evolution of the market price and the forces driving it. What choices are available to the main suppliers and what are their future prospects? Choose a product in which you are interested, but make sure that you can get hold of recent information on price and sales trends. Maximum length 2000 words of text (but additional tables, charts and data appendixes are OK).