Nalysis of the Marketing Communications Campaign of GAP (Clothing Brand)


My essay will be about Marketing communications. Please follow the instructions below:

Analysis of the Marketing Communications Campaign of your favourite Clothing Brand

Planning an Integrated marketing Communications Campaign involves a number of steps such as: identifying target audiences, analysing the situation, setting marketing communications objectives, developing strategies and tactics, setting a budget and finally evaluating the effectiveness of the campaign. The steps and their priority depend on the perceptions and justification of each author/researcher. You are asked to develop your own a model:

1/ create a model that visualises the steps for a consumer integrated marketing communications campaign, showing what factors influence each step. You are required to use relevant theoretical literature (journals papers, books, book chapters) in order to justify your suggestions. After developing your theoretical model.
2/ apply the model to your favourite clothing brand highlighting the ethical issues that might be relevant to the clothing brand. Use secondary research to find out information about the brand, your own personal experience and knowledge of the brand in order to explain how the brand s marketing communication programme works. Write up your analysis and use your model to explain your analysis.

” The word limit is 2000 words (approximately 5 pages: Times New Roman 12font, single spaced).
You are allowed to include a reasonable amount of relevant supporting material in the appendix. If you exceed the above limit I will be penalised by receiving a lower grade.

” I have chosen some of my favourite brands ( GAP  MANGO  H & M  Benetton  Next  ZARA  Espirit  FCUK ). I prefer to write about GAP as it has a good marketing communications as its seen in their website (I attached pdf files from the website).

” If my choice is inappropriate, please try to choose something similar to the previous choices which are available in UK.

” I would like you to include illustrative pictures such as pie chart, diagram, some pictures from the brand archive, etc.