Nalysis of the Sonys annual report 2013
Description of the assignment The minor assessment is centred around Sonyas annual report. Each student is expected to submit a case report, based also on the analysis of relevant background readings on top of the case study itself, addressing the following issues:
-Discuss the decision-making process at Sony and outline the factors that influence it. Then classify the decisions.
-How would you manage the decision-making process if you were the Chief Executive Officer? Explain each stage of this process.
-Describe and analyse the consumer electronics industry and how Sonyas managers should take it into account in making decisions.
-Apply forecasting models to Sony case study (e.g. provide a 2-year moving average graph by using sales data).