Nalytical Report on Home Depot and Lowes

Context
During the course, you will write an analytical report that compares and contrasts the communication styles of two nation-wide or international companies from the same industry. Home Depot and Lowes


Research
To learn about the way the two competitors communicate, carefully analyze their websites, annual reports, press releases, advertising campaigns, and any other material that is relevant. Focus on the messages they convey and the images they use to represent their company. Also, take a look at what others write about them, i.e., look at newspaper or magazine articles about them or in which they have been discussed.

In the  Introduction section, provide background information about each company. Present a brief overview of the history of each of the companies along with a brief presentation of relevant statistics, such as number of employees, size of market, location of primary markets, and product lines, to give an accurate picture of each company. Also mention at least four major accomplishments of each of the two companies, two before 2006 and two since then.


In the  Body of your report, compare the communication styles of the two companies in depth. Start by comparing the perceived audiences for each of the companies. Then compare each of the following, focusing on the differences in communication style:
” Websites  look, feel, images, ease of navigation
” Annual reports  look, feel, tone
” Press releases  tone, timeliness
” Advertisements  look, feel, images
” Public relations/community citizenship activities

Remember that you are NOT writing a simple informative report; rather, you are writing an analytical report. In your  Conclusion section, draw relevant conclusions about the effectiveness of each company s communication style. Does one company have a better overall communication style than the other? Or, does each company have its own strengths and weaknesses? For example, one company may have a better website than the other, but its annual report may be lacking. Make sure that you use your research findings to support each conclusion.

Format
The report should have all the formal report sections, including front matter, body, and back matter. Feel free to use headers to break up your text. Your textbook provides an example of a correctly formatted report that you can use as a model.

The report must include at least five correctly formatted visuals, which must include the following:
” screen shots of representative web pages for each company
” a table contrasting the two companies
” a completed Gantt Chart

Sources
You must include at least six different references, at least three of which must be non-corporate sources, and at least two of which must be non-electronic sources. Use the APA format to cite your sources.

Length Guideline
The report should be about 10 pages of text (single spaced, 12 point Times New Roman font); the total length of the report will, of course, be longer once you add figures and references.