Nalyze and compare two companies strategic management areas
Analyze and compare two companies strategic management areas
First: Business-level strategy:
in the common competing industries only, which they are(Travel agency/Heavy industrial sector equipment), and which among these strategies they pursue. Analyze the appropriate strategy for each company and compare.
Cost Leadership To outperform competitors by doing everything it can to produce goods or services at the lowest possible cost.
Differentiation To create a differentiated product that has the ability to satisfy a customers need in a way that competitors products cannot.
Focus differentiation or focus cost leadership strategy
Goal: To serve the needs of a limited customer group or segment Concentrate on serving a:
-Type of customer, or
-Segment of the product line.
Second: Global strategy:
To chose among these four basic strategies, Analyze the appropriate strategy for each company compare.
Global Standardization Strategy
which each of the company pursuing of the expanding company scope strategies. Analyze the advantages and disadvantages of the appropriate strategy for each company and compare.
a. Related Diversification, or
b. Unrelated Diversification.
Forth part: organisation structure:
which each of the companies pursuing, analyze the advantages and disadvantages of the of the appropriate strategy for each company and compare.
how tall or flat is each company is the number of reporting levels.
And which stracture do the have Horizontal differentiation”
The functional structure,
Geographic structure, or
These two companies Are:
Added on 09.12.2014 12:17
the slides been attached here