Nalyze mass media advertising (tv, print, radio), social media marketing and locations where Mountain Dew is available for sale to consumers.

Required:
Using the material presented in Chapters 14 and 15, describe the target market (segment) and marketing mix adopted by Pepsi for its Mountain Dew product line in Ontario. You must submit your completed work in the format illustrated below.
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Maximum length of submission is 2 pages
8 1a? 2 x 11, with 1a? margins, Arial 11 point font, submitted in pdf format.
Plus a cover sheet with name, ID, Assignment #, date, course section.
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Instructions:
Analyze mass media advertising (tv, print, radio), social media marketing and locations where Mountain Dew is available for sale to consumers.

Required:
Using the material presented in Chapters 14 and 15, describe the target market (segment) and marketing mix adopted by Pepsi for its Mountain Dew product line in Ontario. You must submit your completed work in the format illustrated below.

Guidelines:
Target market segment
Product line (i.e. the mix of products it offers)
Pricing (strategy vs. Coke, Pepsi, Dr Pepper, No-name)
Place (different methods/outlets use to reach its target)
Promotion (what it a?messagesa to its target market to entice purchase)
i?? Your submission must demonstrate a solid understanding of the material presented in the Nickels textbook and an appropriate level analysis in your paper.
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MARKING GUIDELINES:
a?s Marks will be awarded for clarity, language and reference to the content and thinking of BUSI1600.
a?s The quality of your submission will impact your grade. Trivial or superficial presentations will not receive a satisfactory grade.
a?s Your submission is not to exceed 2 pages of analysis (excluding your cover sheet). a?s Your submission MUST adhere to the Format requested.
Note a all work submitted must be original and represent your personal analysis.
Marking Guide
i??i??
Degree of analysis, depth and relevancy of presentation 5 x 5 marks
25
Clarity, cohesiveness and professionalism of language/analysis
5
TOTAL POINTS
30
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No need for sources.

Thank you