N d o f M o d u l e A s s i g n m e n t a M a n a g e m e n t B r i e f : E v a l u a t i n g I n t e r n a t i o n a l i z a t i o n s t r a t e g y
please look at the document i have attached
This is an individual report that counts towards 60% of the total marks for this module. This assignment is due to be submitted on date and time TBC by your Tutor. The word limit is 2000 words.
The Management Brief represents the culmination of all your work on this module. Having undertaken an environmental audit on three market regions for the first module assignment (on INTERNATIONALIZATION OF KOYO JEANS FROM HONG KONG) and studied internationalization process and its management, you are now required to independently evaluate the internationalization strategy of the business and make recommendations to the Board of Directors on suitable future internationalization options available to the business. Your evaluation and recommendations should be presented as a Management Brief.
A concise summary of key findings from your environmental analysis that justify further internationalization and your evaluation and recommendations should be presented as a Management Brief, using the framework given below and presented to your tutor for assessment through the usual channels, in Moodle through Turnitin.
Your Management brief should include:
1. Title Page
2. Table of contents
4. Environmental Audit (Current markets)
(concise presentation of the key finding from your environmental analysis drawing conclusion to validate need for all the choices you will recommend. i.e further international development, new host country, strategy to adopt, entry mode etc.)
a? Detailed SWOT/TOWS analysis
a? Lifecycle analysis
a? External Analysis (new host countries)
– Macro, micro and lifecycle
a? Evaluation of National Competitive Advantage
a? Evaluation of mode(s) of entry (Suitability and feasibility)
6. Conclusions and Recommendations (including pros and cons)