NS Breathe Right Strips: Going Global”

This paper is for my Marketing class. Here is a copy of the assignment instructions. I have to turn the paper in BEFORE midnight(Mountain Time) 23 March. I would really appreciate writer 3510 if she is available she did an OUTSTANDING job on my last request.

Read Case Study 7, CNS Breathe Right Strips: Going Globalon pages 198 199 of Chapter 7 in your text.
Using the Case Study Guidelines prepare a 600 to 800 word paper with the following sections:
I. Statement of the Problem 100 words
II. Summary of the Facts 100 words
III. Analysis 200 words
IV. Recommendations 250 words
V. Conclusion 50 words

In this case, you might wish to consider and address the following questions. (45 points)
1.What are the advantages and disadvantages for CNS taking Breathe Right strips into international markets?

2.What are the advantages to CNS of
a) using its three-stage process to enter new global markets and
b) having specific criteria to move through the stages?

3.Using the CNS criteria, with what you know, which countries should have highest priority for CNS?

4.Which single segment of potential Breathe Right strip users would you target to enter new markets?

5.Which marketing mix variables should CNS emphasize the most to succeed in a global arena? Why?

Case Study Guidelines

Case studies place you (the student) in hypothetical Consultant position, requiring you to weigh the facts and options to recommend those critical decisions. As the consultant, you are to remain objective and refrain from making subjective claims. Opinions should be supported using concepts and terms from your text. (Marketing 8th Edition by Kerin, Roger A., Berkowitz, Eric, N., Hartley, Steven W., and William Rudelius © 2005 McGraw-Hill Higher Education)

If you use outside research, be sure to cite your sources IN the body of the paper as well as listing the source as a reference at the end of the paper in APA format.

A case study will have three common traits. They deal with real companies and situations, seldom have a solution, and contain loads of data. Your task as a consultant will be to review the respective data, locate the relevant information, arrange it in a practical and sequential order, and arrive at a solution or recommendation. You must remain objective throughout this process.

Since this is a formal analysis, you are to write in a style that reflects formal, collegiate level work. This will include an objective perspective, 3rd person voice, lack of contractions/slang/expressions. Any references should contain appropriate citing. Failure to do so will affect your grade.

There are many ways to look at a single case study. First, look for questions that need to be answered. Look for issues, contraints, potential problems and what needs to be changed that would perhaps strengthen the company, create growth, or increase profits.

There are numerous ways to organize and write a case study. Minimally, a case study should include a Statement of the problem,A Summary of the Facts,Analysis,and Recommendation(s).Many times a category may be further sub-divided, such as the additions of internal or external conditions, problems, or solutions, etc.

Statement of the Problem(s)
State in a few sentences the problem that exists within the case study. There may be multiple problems. Always keep your audience (a Board of Directors who may have hired you) in mind while formulating the problem statement; they may have opposing views on the situation.
Note that some cases do not have a recognizable  problem . In these cases you may be asked to state what decisions you would make for the future of the company.

Summary of the Facts
Briefly, sum up the facts in the case. It may include pertinent history or background information, industry trends, or other relevant data.

Analysis is often the most difficult portion of the case to write and should be completed before any attempt to develop physically the writing of the case.
The tools associated with analysis are comparison, contrast, and synthesis. Comparison is looking for and then finding similarities among other elements being analyzed. Contrast is looking for and finding differences between elements. Synthesis is integrating the information and formulating a consistent interpretation of the case.
Other tools include performing an Environmental Scan, a SWOT analysis, or simply listing pros and cons to several key alternatives.

This section provides direction. Based on the information and analysis, state your recommendations. This is your Argument.Using the information of the case and the analysis, you Arguethat certain steps should or not be taken. Your audience must be able to understand the reasons for your recommendations. These recommendations should not be summative in nature, but specific. It is not appropriate from a consultant position to simply suggest More researchunless you define who, what, where, how, why. Nor should you recommend hiring a consultant. Essentially, you ARE the hired consultant. Tell the Audiencehow to fix the problem(s) and why your solution will work.

This section is for any concluding remarks that may be necessary. Not all case studies need this section because concluding remarks may have been made in the recommendation section.