Nswer 5 questions about Marketing Management

There has TWO sections. I will upload some relevant materials for you,according these meterials to answer each question. Each question will combine theory and practice in the meterials. Do not have to list the references.(write each answer around 250 words)

Related Topics:
 Segmentation, Targeting and Positioning
 Marketing Environment
 Product
 Marketing Research
 Consumer Behavior
 Promotion (IMC)

QUESTIONS:

Section I: 2 Compulsory questions:

Q1.You are to open a Women Fashion store in Sydney
In context of the above answer the following questions:
A· Explain the different Research Approaches you would use.
A· What type of source of data would you use and why?
A· How would you choose a good sample size and what method would you follow to choose samples

Q2.a?Fusiona? is a well known manufacturer of fruit juice. The company is now planning to venture into the energy drink market, where they will be competing with existing brands like Red Bull.
a?What would be your target market for the Fusion energy drink
a?What stage of the Product Life Cycle (PLC) would the Fusion energy drink be in, and why
a?Discuss the different stages of adoption process of a new product and what factors would you consider to influence the early adoption of the Fusion energy drink

Section II: Choose any 3 out of 4 questions:

Question 1.What is Market Segmentation? Describe the basic conditions required for effective segmentation. Suggest different ways that the market for each Cars/Juice /Airlines
Q2.Integrated Marketing Communications Explain its purpose. Draw, label and explain the steps in developing effective IMC for a brand of your choice.
Q3.What are the major stages in the consumer decision-making process? Are all the stages used in all consumer purchase decisions? Why or Why not?
Q4.Describe the environmental forces that need to be monitored by players in the fast food restaurant business. How might a major chain such as McDonaldas or KFC respond to these forces?

Related Topics:
 Segmentation, Targeting and Positioning
 Marketing Environment
 Product
 Marketing Research
 Consumer Behavior
 Promotion (IMC)