Nswer the following Marketing Discussion Questions

Marketing Assignment

1) Dq1

A) What are the key components of an effective marketing plan? Why is the marketing plan one of the most important elements of the marketing process? (Answer with 200 words)

B) What are the disadvantages of not having a marketing plan?(Use 100 words)

2) Dq2

A) Why are marketing information systems necessary? How are both internal records and marketing intelligence systems of value? (Answer with 200 words)

Eastern Time Zone: Currently 2:50pm. Assignment Due Thursday, 7/14/11