Nterpreneirship Management of a luxury hotel on Cayman Islands.
We are doing the project for Entrepreneurial Management, and we created our own imaginative hotel on Cayman Islands, which is 5 star luxury resort. We offer a new experience, which combines luxury hospitality in a natural environment with local tastes. Transforming moments into memories. Although, we stay a?greena? and paying attention to the nature.
However, I need to provide following information: (1300 words)
Identify the existing and potential competitors in the market and position the competitive advantages of the organization. Your analysis must be based on active research. (Basically make a competitive table, compare with prices of other hotels which are given below, product service comparison, us compared to the other ones, why we are different) (also see the attached Power Point number 1 of the instructions of how to apply it) (300-350words)
?zur competitors are :
1) RITZ CALRTON CAYMAN,
2) WESTIN GRAND CAYMAN SEVEN MILES BEACH RESORTS&SPA,
3) MARRIOTT GRAND CAYMAN BEACH RESORT,
4) GRAND CAYMAN BEACH SUITES
a? Analyse the proposed organizational operational structure: to include the management of people and resources (700 words) Here You will need to apply competitive advantages of our hotel, (which are being a green hotel, good location on the island, good quality of food etc) basically explain what makes us different from the other 5 star hotels. Also you will need to apply Vrio frame work, explain all the tangible and intangible resourses and capabilities (hepling sheets you will find attached), and also functional structures (also in the attached presentation number 2 and 3 You will find the info), explain it applying to the hotel, and also create like they have in the presentation our own A«organisational treeA»
a? Critically explain your innovative business strategy. Describe and evaluate the key added values for the organization. Your final recommendations and conclusions should be based on previous active research and facts.(300 words) Explain innovations (very presised), cost savings, sustainability, how ecological we are going to be, personal ideas and couple reccomendations.
Please also see the written report of our Hotel services including restaurants etc, it will help you a lot with comparing food, pricing, etc. We have 3 restaurants as you will see in the report.
I must have In text references, 3 from books, and 2 from relevant web sites. (According toa¦. a? a?) etc.
IMPORTANT: My work will be submitted in Turnitin web site to check the plagiarism, so Iam not allowed to have ANY copying from the web sites, books etc, all the words must be unique.
If You have any questions, please let me know! 😉