Nterprise and Entrepreneurial Management: Critic of business Plan

This will comprise a critical appraisal of the business planning process. You are not required to present a Business Plan, but rather critique the business planning process through a critical appraisal of the contribution each element makes to the creation of a successful entrepreneurial venture. Your critique should encompass such issues as: idea generation, strategic objectives, market analysis and research, understanding the competition, cash flow, profit and loss forecasts, balance sheet projections, competitive strategy and scenario analysis. The critique should include a summary of what should be included in each element of the business plan and a critique of the contribution that element makes to the understanding and creating of a robust entrepreneurial venture.
1) The note above makes clear that you are not required to present a Business Plan.
2) You are required to write 1500 words which critiques the business plan process with a view to a?the creation of a successful entrepreneurial venture a?.
3) The sections of the report should contain
Introduction
Elements: idea generation, strategic objectives, market analysis and research, understanding the competition, understanding of financial numbers and projections, competitive strategy and scenario analysis
Summary
4) In each of the elements above: provide a definition and then provide a critical appraisal.
5) The skill of writing a good business plan is primarily a cognitive and analytical onewhich of the elements above requires other sets of skills e.g. social and/or psychological skill? Which of the above elements are behaviours based?
6) Your summary should be short and succinct
7) If you quote a particular source, you should provide a reference
8) You must use the Harvard system of referencing

Introduction

A clear introduction, informing the reader, what will be undertaken, how this will be done and why. Comments:

Idea generation:
Should include a critique of the contribution of this element of the business planning process, using appropriately referenced supporting evidence Comments:

Strategic objectives :
Should include a critique of the contribution of this element of the business planning process, using appropriately referenced supporting evidence Comments:

Market analysis and research:
Should include a critique of the contribution of this element of the business planning process, using appropriately referenced supporting evidence Comments:

Understanding the competition:
Should include a critique of the contribution of this element of the business planning process, using appropriately referenced supporting evidence Comments:

Understanding the Financial numbers and projections (cash flow, profit and loss forecasts and balance sheets):
Should include a critique of the contribution of this element of the business planning process, using appropriately referenced supporting evidence

Competitive strategy and Scenario:
Should include a critique of the contribution of this element of the business planning process, using appropriately referenced supporting evidence

Conclusion:
A brief summary, drawing together the importance of the above mentioned points, when exploring the business planning process.