Nterprise and Entrepreneurial Management

4 Written Report: The second part of the assignment will require students to write a 2000 report which presents the proposed market research to be undertaken for your individual business start-up idea, running as a sole trader. The report must include a critical evaluation of the methods and approaches chosen for the market research and why it is important to undertake market research before setting up the business.

Nterprise and Entrepreneurial Management

5. Assessment

Assignment hand in date: 13th December 2011 no later than 17.00 (5pm)

You are required to provide a Portfolio of 3,000 words comprising two equal elements as follows:

Part one (1,500 words)

This will comprise a critical appraisal of the business planning process. You are not required to present a Business Plan, but rather critique the business planning process through a critical appraisal of the contribution each element makes to the creation of a successful entrepreneurial venture. Your critique should encompass such issues as: idea generation, strategic objectives, market analysis and research, understanding the competition, cash flow, profit and loss forecasts, balance sheet projections, competitive strategy and scenario analysis. The critique should include a summary of what should be included in each element of the business plan and a critique of the contribution that element makes to the understanding and creating of a robust entrepreneurial venture.

Part two (1,500 words)

In the second section you are required to provide a discussion on the entrepreneurial characteristics identified in the academic literature and reflect on the extent to which these characteristics are to be found within your own personal skills set.

Pass Mark

You must obtain a minimum mark of 30% in each element of the assessment and an overall mark of 40% to obtain an overall pass mark

Word Limit: 3,000 words


All coursework assignments and other forms of assessment must be submitted by the published deadline which is detailed above. It is your responsibility to know when work is due to be submitted a ignorance of the deadline date will not be accepted as a reason for late or non-submission.



harvard

Nterprise and Entrepreneurial Management

A 3000 word report which presents a business plan for one of the following start-up area: Art and Design, Food industry, Consultancy, Events management, Technology, Health and beauty , Entertainment. The report must include a critical evaluation of the extent to which current academic literature supports your choice of the elements you have incorporated in your business plan.
Marking Scheme for the above assignment
Introduction (10 marks)
Informing the reader of what you are doing, why you are doing it and how it will be undertaken.
Business Plan (40 marks)
Clear appropriate structure to the chosen business Realistic projections and ideas Supporting market research provided
Critical Evaluation (30 marks)
Appropriate use of application and contextualization of academic literature Judgements made supported by reasoned analysis Clear evidence provided for the need of the business
Presentation, structure and synthesis of report structure (10 marks)
Professional formatting and style Appropriate use of language and key terms Clear logical flow of information
Conclusion (10 marks)
Summary of the information provided which demonstrates a clear evaluation of the relationship between theory and practice

Referencing Requirements:
no more than 5 website sources

Nterprise and Entrepreneurial Management

A 3000 word report which presents a business plan for one of the following start-up area: Art and Design, Food industry, Consultancy, Events management, Technology, Health and beauty , Entertainment. The report must include a critical evaluation of the extent to which current academic literature supports your choice of the elements you have incorporated in your business plan.
Marking Scheme for the above assignment
Introduction (10 marks)
Informing the reader of what you are doing, why you are doing it and how it will be undertaken.
Business Plan (40 marks)
Clear appropriate structure to the chosen business Realistic projections and ideas Supporting market research provided
Critical Evaluation (30 marks)
Appropriate use of application and contextualization of academic literature Judgements made supported by reasoned analysis Clear evidence provided for the need of the business
Presentation, structure and synthesis of report structure (10 marks)
Professional formatting and style Appropriate use of language and key terms Clear logical flow of information
Conclusion (10 marks)
Summary of the information provided which demonstrates a clear evaluation of the relationship between theory and practice

Referencing Requirements:
no more than 5 websites sources

Nterprise and Entrepreneurial Management

A 3000 word report which presents a business plan for one of the following start-up area: Art and Design, Food industry, Consultancy, Events management, Technology, Health and beauty , Entertainment. The report must include a critical evaluation of the extent to which current academic literature supports your choice of the elements you have incorporated in your business plan.
Marking Scheme for the above assignment
Introduction (10 marks)
Informing the reader of what you are doing, why you are doing it and how it will be undertaken.
Business Plan (40 marks)
Clear appropriate structure to the chosen business Realistic projections and ideas Supporting market research provided
Critical Evaluation (30 marks)
Appropriate use of application and contextualization of academic literature Judgements made supported by reasoned analysis Clear evidence provided for the need of the business
Presentation, structure and synthesis of report structure (10 marks)
Professional formatting and style Appropriate use of language and key terms Clear logical flow of information
Conclusion (10 marks)
Summary of the information provided which demonstrates a clear evaluation of the relationship between theory and practice
4

Referencing Requirements:
no mor than 4 websites sources , and also it must be academic language .

Nterprise and Entrepreneurial Management

A 3000 word report which presents a business plan for one of the following start-up area: Art and Design, Food industry, Consultancy, Events management. Alternatively, in consultation with your tutor you can choose a different area to the ones listed. The report must include a critical evaluation of the extent to which current academic literature supports your choice of the elements you have incorporated in your business plan.

Marking Criteria Learning Outcomes Marks Available
Introduction Overview of the business idea. A clear outline of what you intend to present and why you are presenting it in your chosen method or style LO1, LO2 10
Business Plan (40 marks)

A clear appropriate structure to the chosen business and suitable models and concepts applied. Realistic financial information providing a cash flow forecast for one year and clear breakeven projections
Analysis provided of the supporting market research you have collected.
LO1, LO2, LO3, LO4 40
Critical Evaluation (30 marks)

Appropriate application and contextualization of academic literature available to you to allow you to make reasoned
Judgements that are supported by reasoned analysis of evidence for the need of the business.
LO1, LO3, LO4 30
Conclusion (10 marks)

Summary of the information provided which demonstrates a clear evaluation of the relationship between theory and practice
LO1 10
Presentation, structure and synthesis of report structure (10 marks)

Professional formatting and style used throughout the business plan
Appropriate use of language and key terms
Clear logical flow of information
LO4 10
TOTAL 100
** Marking scheme allows flexibility, and is by no means exhaustive

Referencing Requirements:
harvard

Nterprise and Entrepreneurial Management

A 3000 word report which presents a business plan for one of the following start-up area: Art and Design, Food industry, Consultancy, Events management. Alternatively, in consultation with your tutor you can choose a different area to the ones listed. The report must include a critical evaluation of the extent to which current academic literature supports your choice of the elements you have incorporated in your business plan.

A 3000 word report which presents a business plan for one of the following start-up area: Art and Design, Food industry, Consultancy, Events management. Alternatively, in consultation with your tutor you can choose a different area to the ones listed. The report must include a critical evaluation of the extent to which current academic literature supports your choice of the elements you have incorporated in your business plan.

Marking Criteria Learning Outcomes Marks Available
Introduction Overview of the business idea. A clear outline of what you intend to present and why you are presenting it in your chosen method or style LO1, LO2 10
Business Plan (40 marks)

A clear appropriate structure to the chosen business and suitable models and concepts applied. Realistic financial information providing a cash flow forecast for one year and clear breakeven projections
Analysis provided of the supporting market research you have collected.

Referencing Requirements:

The following external examiners are appointed to this DAP and will oversee the assessment of this and other modules within the DAPas remit:

External Examineras Name Academic Institution Position or Employer
Mr Geoff Black
Harper Adams
University College
Principal Lecturer
Prof. Dr. Jens Cordes
Hochschule Harz
University of Applied
Sciences
Professor of Service
Management and
Service Marketing
Dr Kenny Crossan
Napier University,
Edinburgh
Economics Lecturer
Dr Des Doran Brunel University Senior Lecturer
Mr Stephen Hope Roehampton University Senior Lecturer
Prof Rolf Meyer
FHNW University of
Applied Sciences
Northwestern
Switzerland
Professor of
Management
Prof Christopher
Prince
Birmingham City
University
Executive Dean

Nterprise and Entrepreneurial Management

A 3000 word report which presents a business plan for one of the following start-up area: Art and Design, Food industry, Consultancy, Events management. Alternatively, in consultation with your tutor you can choose a different area to the ones listed. The report must include a critical evaluation of the extent to which current academic literature supports your choice of the elements you have incorporated in your business plan.

Referencing Requirements:
the most important requirement is this one>>>>
Key text: McDonald, S. and Hawkins, D. (eds). 2012. Enterprise and Entrepreneurial Management. Harlow: Pearsons.

The books in the list below focus on start-up business and the role of the entrepreneur.

Bloomfield,S (2008); Venture Capital Funding; Kogan Page;
Ashton, R. (2007) The Entrepreneuras Book of Checklists, Prentice Hall
Carter, S and Jones-Evans, D. (2006) Enterprise and Small Business: Principles, Policy and Practice, 3rd ed Financial Times, Prentice Hall.
Deakins, D. and Freel, M. (2005) Entrepreneurship and Small Firms 4th ed McGraw-Hill
Handy C (1995) The Empty Raincoat Random House
Harford T (2006) The Undercover Economist Abacus
Kay J (2010) Obliquity Profile Books
Timmons, J. and Spinelli, S. (2008) New Venture Creation: Entrepreneurship for the 21st Century, McGraw-Hill
Wickham, A. (2006) Strategic Entrepreneurship, 3rd ed. Pearson.

Nterprise and Entrepreneurial Management

A 3000 word report which presents a business plan for one of the following start-up area: Art and Design, Food industry, Consultancy, Events management. Alternatively, in consultation with your tutor you can choose a different area to the ones listed. The report must include a critical evaluation of the extent to which current academic literature supports your choice of the elements you have incorporated in your business plan.
Marking Scheme for the above assignment Introduction (10 marks)
Informing the reader of what you are doing, why you are doing it and how it will be undertaken.
Business Plan (40 marks)
Clear appropriate structure to the chosen business Realistic projections and ideas
Supporting market research provided
Critical Evaluation (30 marks)
Appropriate use of application and contextualization of academic literature Judgements made supported by reasoned analysis
Clear evidence provided for the need of the business
Presentation, structure and synthesis of report structure (10 marks)
Professional formatting and style Appropriate use of language and key terms Clear logical flow of information
Conclusion (10 marks)
Summary of the information provided which demonstrates a clear evaluation of the relationship between theory and practice
i??4

Referencing Requirements:
no more than 5 websites

Nterprise and Entrepreneurial Management

ASSIGNMENT INSTRUCTIONS

Module Title: Enterprise and Entrepreneurial Management

Module Code: BC215022S Level: 2

Academic Year: 2011/12 Semester: 1

Module Leader:

Instructions: Answer the following question.

Word Limit: 3000 words

Written assignments must not exceed the specified maximum number of words. All assignments which do so will be penalised. The penalty will be the deduction of 10% of the maximum marks available (i.e. 10%). Assignments will not be accepted without a word count on the cover sheet.

Submission Date: This assignment must be received by no later than 5pm on Tuesday 13th December 2011

Work submitted after this date will receive a mark of 0 unless an extension has been approved in advance of this deadline.

Requests for short-term extensions will only be considered in the case of illness or other cause considered valid by the Student Adviser. These must normally be received and agreed by Student Adviser in writing at least twenty four hours prior to the deadline.

Please refer to the Academic Regulations or your Student Handbook for full details.

Further details: This assignment must be completed individually.

This assignment must be attached to a completed University Assignment Cover Sheet and accompanied by a completed University Assignment Receipt before submission.

Any attachments (such as computer discs) must be marked with your SID number(s) and securely attached to your assignment before submission.

Do not submit your work in a plastic sleeve.

You are required to provide a Portfolio of 3,000 words comprising two equal elements as follows:

Part one (1,500 words)

This will comprise a critical appraisal of the business planning process. You are not required to present a Business Plan, but rather critique the business planning process through a critical appraisal of the contribution each element makes to the creation of a successful entrepreneurial venture. Your critique should encompass such issues as: idea generation, strategic objectives, market analysis and research, understanding the competition, cash flow, profit and loss forecasts, balance sheet projections, competitive strategy and scenario analysis. The critique should include a summary of what should be included in each element of the business plan and a critique of the contribution that element makes to the understanding and creating of a robust entrepreneurial venture.

Part two (1,500 words)

In the second section you are required to provide a discussion on the entrepreneurial characteristics identified in the academic literature and reflect on the extent to which these characteristics are to be found within your own personal skills set.

Nterprise and Entrepreneurial Management

Enterprise and Entrepreneurial Management
Guidance on assignment
You are required to provide a Portfolio of 3,000 words comprising two equal elements as follows:
Part one (1,500 words)
This will comprise a critical appraisal of the business planning process. You are not required to present a Business Plan, but rather critique the business planning process through a critical appraisal of the contribution each element makes to the creation of a successful entrepreneurial venture. Your critique should encompass such issues as: idea generation, strategic objectives, market analysis and research, understanding the competition, cash flow, profit and loss forecasts, balance sheet projections, competitive strategy and scenario analysis. The critique should include a summary of what should be included in each element of the business plan and a critique of the contribution that element makes to the understanding and creating of a robust entrepreneurial venture.
a? The note above makes clear that you are not required to present a Business Plan.
a? You are required to write 1500 words which critiques the business plan process with a view to a?the creation of a successful entrepreneurial venture a?.
a? The sections of the report should contain
Introduction
Elements: idea generation, strategic objectives, market analysis and research, understanding the competition, understanding of financial numbers and projections, competitive strategy and scenario analysis
Summary
a? In each of the elements above: provide a definition and then provide a critical appraisal.
a? The skill of writing a good business plan is primarily a cognitive and analytical onewhich of the elements above requires other sets of skills e.g. social and/or psychological skill? Which of the above elements are behaviours based?
a? Your summary should be short and succinct
a? If you quote a particular source, you should provide a reference
a? You must use the Harvard system of referencing

Guidance on Part 2

a?You are required to provide a discussion on the entrepreneurial characteristics identified in the academic literature and reflect on the extent to which these characteristics are to be found within your own skills set. (1,500 words equivalent)a

a? The work should cover the attributes, behaviours and skills associated with the entrepreneur that the literature describes.
a? The work should detail and critique the main theories in relation to the personality factors of the entrepreneur
a? Academic literature covered in the lectures also reviewed the theory of self-efficacy and effectuation
a? The question asks you to reflect on the extent to which these characteristics are to be found in your range of skills.
a? Through the work carried out in the seminars, to what extent do you think you have a better understanding of the need for such characteristics and to what extent has your current skill set been improved or enhanced?

Appendix
There are several methods that can be used when writing a business plan. The example in the appendix below is just one method, so feel free when answering the above questions to critically appraise another method. However, the example provided is a simple, yet extremely effective method of planning. This should provide you with everything you will need to answer and explore the above question in depth within the word count. You can also incorporate this into the appendices of your assignment and refer back to it. REMEMBER, you are not creating a business plan; you are exploring and critically evaluating and debating each of the elements. It is important that you bring in to your critical debate examples from supporting academic literature. The uses of examples are what distinguish your work from being just your opinion to well rounded academic debate.
a? Executive summary: A single page, which is an unfolding narrative summary of the information in your business plan. This should be written as simply as possible and to the point.
a? Introduction: This provides a brief overview of your product and or service and should be written as if the person reading it has no prior knowledge of the product and or service.
a? Technical information (only if relevant): This is not relevant to all businesses, as an example you would need to include this information if you were developing a new drug, or medical procedure etc. This then gives the reader a deeper understanding of the product and or service, allowing them to fully appreciate and understand the rest of the business plan.

a? Intellectual property: It is important to inform the reader of any systems you have in place to project your ideas. This section needs to let the reader know if you are using a product under licence or if you own the full rights to the idea.

a? Business Opportunity: This section should introduce the market research you have undertaken providing information on: the current market (if any), description of the product and or service, who your main competitors are, your commercial strategy and who your target markets are and why you believe they are your target market.

a? Market Description: This section should provide the reader with information of how the current market is structured. You should provide information here on how you will be marketing the product and or service along with you USP and any added value you will be providing your customers.

a? Competition: this is where you can provide detailed information to the reader about you competitors, locality, availability, weaknesses and strengths. It is really important here to be factual and honest about what is already on offer.

a? Commercial Strategy: This is where you explain how you will get your product and or service to your intended market place. You need to provide a clear, informative and detailed strategy covering; the product, price, place and promotion.

a? Market Potential: This is where you provide the information on the market share you hope to gain. (Example, if there are 25 million homes in the UK, of which 10% a year will fit and install a new bathroom, then the yearly market potential for this is 2.5 million homes. If the average spend on a new bathroom is A?1000 then the yearly market potential for this is A?2500 million pounds. As can be seen this is a large market so if you were looking to take 1% of this market you would be looking at a A?25 million pound yearly turnover).

a? Directors, partners and owners: Stakeholders and investors will want to know who has a stake in the business and who will be running things. This is where you provide information on who they are, providing as much detail on experience, qualifications and relevance to the business as possible for each individual possible.

a? Production and Research and Development: This is where you provide information on the production of a product and your future plans for developing the business or product or product range.

a? Financial Projections: This should include a cash flow forecast, budgeting information, and profit and loss, information on loans and investment and income. You should include as much information as requires here. Sometime people provide a best and worse case scenario for up to a three year period

ASSIGNMENT FEEDBACK SHEET FOR:

ENTERPRISE AND ENTREPRENEURIAL MANAGEMENT

Part one (50%)
0-39
40-49
50-59
60-69
70+
Introduction

A clear introduction, informing the reader, what will be undertaken, how this will be done and why.
Comments:

Marka¦../7
Idea generation

Should include a critique of the contribution of this element of the business planning process, using appropriately referenced supporting evidence
Comments:

Marka¦a¦/6a¦.
Strategic objectives

Should include a critique of the contribution of this element of the business planning process, using appropriately referenced supporting evidence
Comments:

Marka¦a

Nterprise and Entrepreneurial Management

Enterprise and Entrepreneurial Management
Guidance on assignment
You are required to provide a Portfolio of 3,000 words comprising two equal elements as follows:
Part one (1,500 words)
This will comprise a critical appraisal of the business planning process. You are not required to present a Business Plan, but rather critique the business planning process through a critical appraisal of the contribution each element makes to the creation of a successful entrepreneurial venture. Your critique should encompass such issues as: idea generation, strategic objectives, market analysis and research, understanding the competition, cash flow, profit and loss forecasts, balance sheet projections, competitive strategy and scenario analysis. The critique should include a summary of what should be included in each element of the business plan and a critique of the contribution that element makes to the understanding and creating of a robust entrepreneurial venture.
1) The note above makes clear that you are not required to present a Business Plan.
2) You are required to write 1500 words which critiques the business plan process with a view to a?the creation of a successful entrepreneurial venture a?.
3) The sections of the report should contain
Introduction
Elements: idea generation, strategic objectives, market analysis and research, understanding the competition, understanding of financial numbers and projections, competitive strategy and scenario analysis
Summary
4) In each of the elements above: provide a definition and then provide a critical appraisal.
5) The skill of writing a good business plan is primarily a cognitive and analytical onewhich of the elements above requires other sets of skills e.g. social and/or psychological skill? Which of the above elements are behaviours based?
6) Your summary should be short and succinct
7) If you quote a particular source, you should provide a reference
8) You must use the Harvard system of referencing

Guidance on Part 2

a?You are required to provide a discussion on the entrepreneurial characteristics identified in the academic literature and reflect on the extent to which these characteristics are to be found within your own skills set. (1,500 words equivalent)a

a? The work should cover the attributes, behaviours and skills associated with the entrepreneur that the literature describes.
a? The work should detail and critique the main theories in relation to the personality factors of the entrepreneur
a? Academic literature covered in the lectures also reviewed the theory of self-efficacy and effectuation
a? The question asks you to reflect on the extent to which these characteristics are to be found in your range of skills.
a? Through the work carried out in the seminars, to what extent do you think you have a better understanding of the need for such characteristics and to what extent has your current skill set been improved or enhanced?

Appendix
There are several methods that can be used when writing a business plan. The example in the appendix below is just one method, so feel free when answering the above questions to critically appraise another method. However, the example provided is a simple, yet extremely effective method of planning. This should provide you with everything you will need to answer and explore the above question in depth within the word count. You can also incorporate this into the appendices of your assignment and refer back to it. REMEMBER, you are not creating a business plan; you are exploring and critically evaluating and debating each of the elements. It is important that you bring in to your critical debate examples from supporting academic literature. The uses of examples are what distinguish your work from being just your opinion to well rounded academic debate.
1. Executive summary: A single page, which is an unfolding narrative summary of the information in your business plan. This should be written as simply as possible and to the point.
1.1 Introduction: This provides a brief overview of your product and or service and should be written as if the person reading it has no prior knowledge of the product and or service.
1.2 Technical information (only if relevant): This is not relevant to all businesses, as an example you would need to include this information if you were developing a new drug, or medical procedure etc. This then gives the reader a deeper understanding of the product and or service, allowing them to fully appreciate and understand the rest of the business plan.

1.3 Intellectual property: It is important to inform the reader of any systems you have in place to project your ideas. This section needs to let the reader know if you are using a product under licence or if you own the full rights to the idea.

2. Business Opportunity: This section should introduce the market research you have undertaken providing information on: the current market (if any), description of the product and or service, who your main competitors are, your commercial strategy and who your target markets are and why you believe they are your target market.

2.1 Market Description: This section should provide the reader with information of how the current market is structured. You should provide information here on how you will be marketing the product and or service along with you USP and any added value you will be providing your customers.

2.2 Competition: this is where you can provide detailed information to the reader about you competitors, locality, availability, weaknesses and strengths. It is really important here to be factual and honest about what is already on offer.

2.3 Commercial Strategy: This is where you explain how you will get your product and or service to your intended market place. You need to provide a clear, informative and detailed strategy covering; the product, price, place and promotion.

2.4 Market Potential: This is where you provide the information on the market share you hope to gain. (Example, if there are 25 million homes in the UK, of which 10% a year will fit and install a new bathroom, then the yearly market potential for this is 2.5 million homes. If the average spend on a new bathroom is A?1000 then the yearly market potential for this is A?2500 million pounds. As can be seen this is a large market so if you were looking to take 1% of this market you would be looking at a A?25 million pound yearly turnover).

3. Directors, partners and owners: Stakeholders and investors will want to know who has a stake in the business and who will be running things. This is where you provide information on who they are, providing as much detail on experience, qualifications and relevance to the business as possible for each individual possible.

4. Production and Research and Development: This is where you provide information on the production of a product and your future plans for developing the business or product or product range.

5. Financial Projections: This should include a cash flow forecast, budgeting information, and profit and loss, information on loans and investment and income. You should include as much information as requires here. Sometime people provide a best and worse case scenario for up to a three year period

books,journals,articles and anything serve the assignment

Nterprise and Entrepreneurial Management

Enterprise and Entrepreneurial Management
Guidance on assignment
You are required to provide a Portfolio of 3,000 words comprising two equal elements as follows:
Part one (1,500 words)
This will comprise a critical appraisal of the business planning process. You are not required to present a Business Plan, but rather critique the business planning process through a critical appraisal of the contribution each element makes to the creation of a successful entrepreneurial venture. Your critique should encompass such issues as: idea generation, strategic objectives, market analysis and research, understanding the competition, cash flow, profit and loss forecasts, balance sheet projections, competitive strategy and scenario analysis. The critique should include a summary of what should be included in each element of the business plan and a critique of the contribution that element makes to the understanding and creating of a robust entrepreneurial venture.
1) The note above makes clear that you are not required to present a Business Plan.
2) You are required to write 1500 words which critiques the business plan process with a view to a?the creation of a successful entrepreneurial venture a?.
3) The sections of the report should contain
Introduction
Elements: idea generation, strategic objectives, market analysis and research, understanding the competition, understanding of financial numbers and projections, competitive strategy and scenario analysis
Summary
4) In each of the elements above: provide a definition and then provide a critical appraisal.
5) The skill of writing a good business plan is primarily a cognitive and analytical onewhich of the elements above requires other sets of skills e.g. social and/or psychological skill? Which of the above elements are behaviours based?
6) Your summary should be short and succinct
7) If you quote a particular source, you should provide a reference
8) You must use the Harvard system of referencing
Anglia Ruskin University
Guidance on Part 2

a?You are required to provide a discussion on the entrepreneurial characteristics identified in the academic literature and reflect on the extent to which these characteristics are to be found within your own skills set. (1,500 words equivalent)a

a? The work should cover the attributes, behaviours and skills associated with the entrepreneur that the literature describes.
a? The work should detail and critique the main theories in relation to the personality factors of the entrepreneur
a? Academic literature covered in the lectures also reviewed the theory of self-efficacy and effectuation
a? The question asks you to reflect on the extent to which these characteristics are to be found in your range of skills.
a? Through the work carried out in the seminars, to what extent do you think you have a better understanding of the need for such characteristics and to what extent has your current skill set been improved or enhanced?

Appendix
There are several methods that can be used when writing a business plan. The example in the appendix below is just one method, so feel free when answering the above questions to critically appraise another method. However, the example provided is a simple, yet extremely effective method of planning. This should provide you with everything you will need to answer and explore the above question in depth within the word count. You can also incorporate this into the appendices of your assignment and refer back to it. REMEMBER, you are not creating a business plan; you are exploring and critically evaluating and debating each of the elements. It is important that you bring in to your critical debate examples from supporting academic literature. The uses of examples are what distinguish your work from being just your opinion to well rounded academic debate.
1. Executive summary: A single page, which is an unfolding narrative summary of the information in your business plan. This should be written as simply as possible and to the point.
1.1 Introduction: This provides a brief overview of your product and or service and should be written as if the person reading it has no prior knowledge of the product and or service.
1.2 Technical information (only if relevant): This is not relevant to all businesses, as an example you would need to include this information if you were developing a new drug, or medical procedure etc. This then gives the reader a deeper understanding of the product and or service, allowing them to fully appreciate and understand the rest of the business plan.

1.3 Intellectual property: It is important to inform the reader of any systems you have in place to project your ideas. This section needs to let the reader know if you are using a product under licence or if you own the full rights to the idea.

2. Business Opportunity: This section should introduce the market research you have undertaken providing information on: the current market (if any), description of the product and or service, who your main competitors are, your commercial strategy and who your target markets are and why you believe they are your target market.

2.1 Market Description: This section should provide the reader with information of how the current market is structured. You should provide information here on how you will be marketing the product and or service along with you USP and any added value you will be providing your customers.

2.2 Competition: this is where you can provide detailed information to the reader about you competitors, locality, availability, weaknesses and strengths. It is really important here to be factual and honest about what is already on offer.

2.3 Commercial Strategy: This is where you explain how you will get your product and or service to your intended market place. You need to provide a clear, informative and detailed strategy covering; the product, price, place and promotion.

2.4 Market Potential: This is where you provide the information on the market share you hope to gain. (Example, if there are 25 million homes in the UK, of which 10% a year will fit and install a new bathroom, then the yearly market potential for this is 2.5 million homes. If the average spend on a new bathroom is A?1000 then the yearly market potential for this is A?2500 million pounds. As can be seen this is a large market so if you were looking to take 1% of this market you would be looking at a A?25 million pound yearly turnover).

3. Directors, partners and owners: Stakeholders and investors will want to know who has a stake in the business and who will be running things. This is where you provide information on who they are, providing as much detail on experience, qualifications and relevance to the business as possible for each individual possible.

4. Production and Research and Development: This is where you provide information on the production of a product and your future plans for developing the business or product or product range.

Financial Projections: This should include a cash flow forecast, budgeting information, and profit and loss, information on loans and investment and income. You should include as much information as requires here. Sometime people provide a best and worse case scenario for up to a three year period

ASSIGNMENT FEEDBACK SHEET FOR:

ENTERPRISE AND ENTREPRENEURIAL MANAGEMENT: BC215022S

Part one (50%) 0-39 40-49 50-59 60-69 70+
Introduction

A clear introduction, informing the reader, what will be undertaken, how this will be done and why. Comments:

Marka¦../7
Idea generation
Should include a critique of the contribution of this element of the business planning process, using appropriately referenced supporting evidence Comments:

Marka¦a¦/6a¦.
Strategic objectives
Should include a critique of the contribution of this element of the business planning process, using appropriately referenced supporting evidence Comments:

Marka¦a¦/6a¦
Market analys

Nterprise and Entrepreneurial Management

i would like you to edite the pepars and make sure to meet the requirement aspects and factors of the essay . and to reference each singel facts and i would like you to be more critical and be very clear . ( academic style should be used with referencing each part ) clear intro and conclusion . you should impress him through depth skills reflection . the essay and the question and the question gaudiness will be attached with more info . and i would like to inform you that with this essay i got 20% and i filed on it , so I am now expecting very high quietly pepar .

Nterprise and Entrepreneurial Management

Instructions: Answer the following question.
Word Limit: 3000 words
Written assignments must not exceed the specified maximum number of words. All assignments which do so will be penalised. The penalty will be the deduction of 10% of the maximum marks available (i.e. 10%). Assignments will not be accepted without a word count on the cover sheet.

You are required to provide a Portfolio of 3,000 words comprising two equal elements as follows:

Part one (1,500 words)

This will comprise a critical appraisal of the business planning process. You are not required to present a Business Plan, but rather critique the business planning process through a critical appraisal of the contribution each element makes to the creation of a successful entrepreneurial venture. Your critique should encompass such issues as: idea generation, strategic objectives, market analysis and research, understanding the competition, cash flow, profit and loss forecasts, balance sheet projections, competitive strategy and scenario analysis. The critique should include a summary of what should be included in each element of the business plan and a critique of the contribution that element makes to the understanding and creating of a robust entrepreneurial venture.

Part two (1,500 words)

In the second section you are required to provide a discussion on the entrepreneurial characteristics identified in the academic literature and reflect on the extent to which these characteristics are to be found within your own personal skills set.

there are files will be attached have more info about the essay to make it very clear
my best regards

Nterprise and Entrepreneurial Management

Part one (1,500 words)

This will comprise a critical appraisal of the business planning process. You are not required to present a Business Plan, but rather critique the business planning process through a critical appraisal of the contribution each element makes to the creation of a successful entrepreneurial venture. Your critique should encompass such issues as: idea generation, strategic objectives, market analysis and research, understanding the competition, cash flow, profit and loss forecasts, balance sheet projections, competitive strategy and scenario analysis. The critique should include a summary of what should be included in each element of the business plan and a critique of the contribution that element makes to the understanding and creating of a robust entrepreneurial venture.

Part two (1,500 words)

In the second section you are required to provide a discussion on the entrepreneurial characteristics identified in the academic literature and reflect on the extent to which these characteristics are to be found within your own personal skills set.

Nterprise and Entrepreneurial Management

Part one (1,500 words)
This will comprise a critical appraisal of the business planning process. You are not required to present a Business Plan, but rather critique the business planning process through a critical appraisal of the contribution each element makes to the creation of a successful entrepreneurial venture. Your critique should encompass such issues as: idea generation, strategic objectives, market analysis and research, understanding the competition, cash flow, profit and loss forecasts, balance sheet projections, competitive strategy and scenario analysis. The critique should include a summary of what should be included in each element of the business plan and a critique of the contribution that element makes to the understanding and creating of a robust entrepreneurial venture.
Guidance on Part 2

a?You are required to provide a discussion on the entrepreneurial characteristics identified in the academic literature and reflect on the extent to which these characteristics are to be found within your own skills set. (1,500 words equivalent)a

a? The work should cover the attributes, behaviours and skills associated with the entrepreneur that the literature describes.
a? The work should detail and critique the main theories in relation to the personality factors of the entrepreneur
a? Academic literature covered in the lectures also reviewed the theory of self-efficacy and effectuation
a? The question asks you to reflect on the extent to which these characteristics are to be found in your range of skills.
a? Through the work carried out in the seminars, to what extent do you think you have a better understanding of the need for such characteristics and to what extent has your current skill set been improved or enhanced?

There are several methods that can be used when writing a business plan. The example in the appendix below is just one method, so feel free when answering the above questions to critically appraise another method. However, the example provided is a simple, yet extremely effective method of planning. This should provide you with everything you will need to answer and explore the above question in depth within the word count. You can also incorporate this into the appendices of your assignment and refer back to it. REMEMBER, you are not creating a business plan; you are exploring and critically evaluating and debating each of the elements. It is important that you bring in to your critical debate examples from supporting academic literature. The uses of examples are what distinguish your work from being just your opinion to well rounded academic debate.

Executive summary: A single page, which is an unfolding narrative summary of the information in your business plan. This should be written as simply as possible and to the point.
Introduction: This provides a brief overview of your product and or service and should be written as if the person reading it has no prior knowledge of the product and or service.

Technical information (only if relevant): This is not relevant to all businesses, as an example you would need to include this information if you were developing a new drug, or medical procedure etc. This then gives the reader a deeper understanding of the product and or service, allowing them to fully appreciate and understand the rest of the business plan.
A Intellectual property: It is important to inform the reader of any systems you have in place to project your ideas. This section needs to let the reader know if you are using a product under licence or if you own the full rights to the idea.

Business Opportunity: This section should introduce the market research you have undertaken providing information on: the current market (if any), description of the product and or service, who your main competitors are, your commercial strategy and who your target markets are and why you believe they are your target market.

A Market Description: This section should provide the reader with information of how the current market is structured. You should provide information here on how you will be marketing the product and or service along with you USP and any added value you will be providing your customers.

Competition: this is where you can provide detailed information to the reader about you competitors, locality, availability, weaknesses and strengths. It is really important here to be factual and honest about what is already on offer.

Commercial Strategy: This is where you explain how you will get your product and or service to your intended market place. You need to provide a clear, informative and detailed strategy covering; the product, price, place and promotion.

Market Potential: This is where you provide the information on the market share you hope to gain. (Example, if there are 25 million homes in the UK, of which 10% a year will fit and install a new bathroom, then the yearly market potential for this is 2.5 million homes. If the average spend on a new bathroom is A?1000 then the yearly market potential for this is A?2500 million pounds. As can be seen this is a large market so if you were looking to take 1% of this market you would be looking at a A?25 million pound yearly turnover).

Directors, partners and owners: Stakeholders and investors will want to know who has a stake in the business and who will be running things. This is where you provide information on who they are, providing as much detail on experience, qualifications and relevance to the business as possible for each individual possible.

Production and Research and Development: This is where you provide information on the production of a product and your future plans for developing the business or product or product range.

Financial Projections: This should include a cash flow forecast, budgeting information, and profit and loss, information on loans and investment and income. You should include as much information as requires here. Sometime people provide a best and worse case scenario for up to a three year period

hravrd system refrencing

Nterprise and Entrepreneurial Management

Present the proposed market research for a sole trader business start-up.Specifically you must include:
a) a critical evaluation of the methods and approaches chosen
b) an explanation of why it is important to undertake market research BEFORE setting up the business.

The Introduction:
As well as the usual information on what the report will cover and the methods chosen, the introduction should include an overview of the business idea.
You should give a brief but clear outline of the product or service that has been chosen for the sole trader business.A 
This information should inform the rest of the marketing report and be sufficient for the marker to be able assess the appropriateness of the proposed market research.

What to include:
YOU ARE NOT REQUIRED TO PRESENT
A BUSINESS PLAN.However, you will need to consider most aspects of the business plan to ensure that your proposed market research is appropriate and credible.
For example, market research answers from customers who have been given no guideline on pricing is unreliable.

The content should include information on :
The trends in the overall market,
A clearly identified market segment,
Where the product/service will be positioned.

The Structure:
The structure will be marked as follows:
All relevant sections clearly used and in a logical order.
Formatted appropriately using headings and subheadings.
Has the student written in paragraphs that have a purpose and link with previous information.
Used appropriate academic language and key terms.
Appropriate use of the Harvard Referencing System.

The Content :
The content will be marked as follows:
a? A clear, well-structured introduction
a? Appropriate and relevant sections
a? Demonstrates a clear understanding of theory and practice.

Evaluation:
The evaluation will be marked as follows :
a? Has critical analysis been used throughout the report?
a? Has a suitable range of appropriate supporting academic evidence been used and engaged

Summary and Recommendations:
The conclusion will be marked as follows :
a? Has a clear summary of the information and findings been presented?
a? Have clear recommendations for implementation of the market research been provided?
a? Has a brief rationale for the recommendations been provided?

Nterprise and Entrepreneurial Management

Provide a Portfolio of 3,000 words comprising two equal elements as follows:

Guidance on Part 1 (1,500 words)
This will comprise a critical appraisal of the business planning process. You are not required to present a Business Plan, but rather critique the business planning process through a critical appraisal of the contribution each element makes to the creation of a successful entrepreneurial venture. Your critique should encompass such issues as: idea generation, strategic objectives, market analysis and research, understanding the competition, cash flow, profit and loss forecasts, balance sheet projections, competitive strategy and scenario analysis. The critique should include a summary of what should be included in each element of the business plan and a critique of the contribution that element makes to the understanding and creating of a robust entrepreneurial venture.

Guidance on Part 2 (1,500 words)
a?You are required to provide a discussion on the entrepreneurial characteristics identified in the academic literature and reflect on the extent to which these characteristics are to be found within your own skills set. (1,500 words equivalent)a

Nterprise and Entrepreneurial Management

provide a portfolio of 3000words comprising two equal elements as follows:
part1(1500words)
this will comprise a critical appraisal of the business planning process.you are not required to present a business plan, but rather critique the business planing process through a critical appraisal of the contribution each element makes to the creation of a successful entrepreneurial venture.your critique should encompass such issues as : idea generation, strategic objectives,market analysis and research, understanding the competition, cash flow, profit and loss forecasts, balance sheet projections, competitive strategy and scenario analysis. the critique should include a summary of what should be included in each element of the business plan and critique of the contribution that element makes to the understanding and creating of robust entrepreneurial venture.

part 2 (1500words)
in the second section required to provide a discussion on the entrepreneurial characteristics identified the academic literature and reflect on the extent to which these characteristics to be found within your own personal skills set.

Smith,R(2009)how to start a successful business, Boffins House Publishin
Glibson,D(2008) the E factor,Enterprise HQ

Supplementry texts
Ashton R.(2007)the entrepreneurs book of check-lists, prentice hall
Carter,S and jones-evans,D(2006) Enterprise and small business principles, policy and practice,3rf ed financial times , prentice hall
deakins,d and Freel,M(2005) entrepreneurship and small firms 4th ed McGraw-haill
Timmons, J and spinell,S(2008) new venture creation : entrepreneurship for the 21st century McGraw-hill
wickham,A(2006)stratrgic entrepreneurship 3rd ed pearson

Nterprise and Entrepreneurial Management

This order is a special editing order, because I failed and I got a zero mark. The marker said I wrote a wrong assignment and gave me a great zero.I have to reset this assignment but it requires the re-assignment have to on the basic of original assignment.I feel sad and could not do any thing about this. I ll upload the original assignment& the lecture ppt &the re-assignment requires. In fact, I realise the writer have to redo a new assignment about this and have some point of my original assignment. It should be okay. Please try your best on this work. I ordered your another assignment before, it was a great paper job. I wish you can also do the same good this time as well. Thank you.
PS:I upload the important information which is tips about the assignment on the ATTACH FILE area. Then upload the lecture PPT and notes on the website which is OoTTMrU8gLChiEBBroVimUsTjZ1veOZICg44Nvfogv%2BuO%2BuHqQH%2FlUXiWcSasS7yab1Z8cpQwvS0N4Ix5uBNmJJxbGcoqtsOVtsBdDAXKOV1z0bVfT8NgAmRVi4zHcRyv6O3MXWCC5Qd33QuHJROTv%2BuvFFhmMqOiSpO%2BvFvw646fAjmLAsFy%2BfmHT0mInTaDQQbHPbRbXIf6mJ4kjb4lWdyWeOIK3S5DYQEkFifyzg8wDEk9Pmsyw. You have to download them.

Nterprise and Entrepreneurial Management

write a 2000 word report which presents the proposed market research to be undertaken for the individual business start-up idea, running as a sole trader. The report must include a critical evaluation of the methods and approaches chosen for the market research and why it is important to undertake market research before setting up the business.

Nterprise and Entrepreneurial Management

You are required to provide a Portfolio of 3,000 words comprising two equal elements as follows:

Part one (1,500 words)

This will comprise a critical appraisal of the business planning process. You are not required to present a Business Plan, but rather critique the business planning process through a critical appraisal of the contribution each element makes to the creation of a successful entrepreneurial venture. Your critique should encompass such issues as: idea generation, strategic objectives, market analysis and research, understanding the competition, cash flow, profit and loss forecasts, balance sheet projections, competitive strategy and scenario analysis. The critique should include a summary of what should be included in each element of the business plan and a critique of the contribution that element makes to the understanding and creating of a robust entrepreneurial venture.

Part two (1,500 words)

In the second section you are required to provide a discussion on the entrepreneurial characteristics identified in the academic literature and reflect on the extent to which these characteristics are to be found within your own personal skills set.

Nterprise and Entrepreneurial Management

You are required to provide a Portfolio of 3,000 words comprising two equal elements as follows:

Part one (1,500 words)

This will comprise a critical appraisal of the business planning process. You are not required to present a Business Plan, but rather critique the business planning process through a critical appraisal of the contribution each element makes to the creation of a successful entrepreneurial venture. Your critique should encompass such issues as: idea generation, strategic objectives, market analysis and research, understanding the competition, cash flow, profit and loss forecasts, balance sheet projections, competitive strategy and scenario analysis. The critique should include a summary of what should be included in each element of the business plan and a critique of the contribution that element makes to the understanding and creating of a robust entrepreneurial venture.

Part two (1,500 words)

In the second section you are required to provide a discussion on the entrepreneurial characteristics identified in the academic literature and reflect on the extent to which these characteristics are to be found within your own personal skills set.

Books, Internet etc

Nterprise and Entrepreneurial Management

You are required to provide a Portfolio of 3,000 words comprising two equal elements as follows:

Part one (1,500 words)

This will comprise a critical appraisal of the business planning process. You are not required to present a Business Plan, but rather critique the business planning process through a critical appraisal of the contribution each element makes to the creation of a successful entrepreneurial venture. Your critique should encompass such issues as: idea generation, strategic objectives, market analysis and research, understanding the competition, cash flow, profit and loss forecasts, balance sheet projections, competitive strategy and scenario analysis. The critique should include a summary of what should be included in each element of the business plan and a critique of the contribution that element makes to the understanding and creating of a robust entrepreneurial venture.

Part two (1,500 words)

In the second section you are required to provide a discussion on the entrepreneurial characteristics identified in the academic literature and reflect on the extent to which these characteristics are to be found within your own skills set. This discussion should include a critical reflection on the way in which you completed the market challenge element of the module.
harvard referencing

Nterprise and Entrepreneurial Management

You are required to provide a Portfolio of 3,000 words comprising two equal elements as follows:
Part one (1,500 words)

This will comprise a critical appraisal of the business planning process. You are not required to present a Business Plan, but rather critique the business planning process through a critical appraisal of the contribution each element makes to the creation of a successful entrepreneurial venture. Your critique should encompass such issues as: idea generation, strategic objectives, market analysis and research, understanding the competition, cash flow, profit and loss forecasts, balance sheet projections, competitive strategy and scenario analysis. The critique should include a summary of what should be included in each element of the business plan and a critique of the contribution that element makes to the understanding and creating of a robust entrepreneurial venture.

1) The note above makes clear that you are not required to present a Business Plan.

2) You are required to write 1500 words which critiques the business plan process with a view to a?the creation of a successful entrepreneurial venture a?.

3) The sections of the report should contain
Introduction
Elements: idea generation, strategic objectives, market analysis and research, understanding the competition, understanding of financial numbers and projections, competitive strategy and scenario analysis
Summary

4) In each of the elements above: provide a definition and then provide a critical appraisal.

5) The skill of writing a good business plan is primarily a cognitive and analytical onewhich of the elements above requires other sets of skills e.g. social and/or psychological skill? Which of the above elements are behaviours based?

6) Your summary should be short and succinct

7) If you quote a particular source, you should provide a reference

8) You must use the Harvard system of referencing

Guidance on Part 2

a?You are required to provide a discussion on the entrepreneurial characteristics identified in the academic literature and reflect on the extent to which these characteristics are to be found within your own skills set. (1,500 words equivalent)a

a?The work should cover the attributes, behaviours and skills associated with the entrepreneur that the literature describes.

a?The work should detail and critique the main theories in relation to the personality factors of the entrepreneur

a?Academic literature covered in the lectures also reviewed the theory of self-efficacy and effectuation

a?The question asks you to reflect on the extent to which these characteristics are to be found in your range of skills.

a?Through the work carried out in the seminars, to what extent do you think you have a better understanding of the need for such characteristics and to what extent has your current skill set been improved or enhanced?

Appendix

There are several methods that can be used when writing a business plan. The example in the appendix below is just one method, so feel free when answering the above questions to critically appraise another method. However, the example provided is a simple, yet extremely effective method of planning. This should provide you with everything you will need to answer and explore the above question in depth within the word count. You can also incorporate this into the appendices of your assignment and refer back to it. REMEMBER, you are not creating a business plan; you are exploring and critically evaluating and debating each of the elements. It is important that you bring in to your critical debate examples from supporting academic literature. The uses of examples are what distinguish your work from being just your opinion to well rounded academic debate.

1). Executive summary: A single page, which is an unfolding narrative summary of the information in your business plan. This should be written as simply as possible and to the point.
1.1) Introduction: This provides a brief overview of your product and or service and should be written as if the person reading it has no prior knowledge of the product and or service.
1.2) Technical information (only if relevant): This is not relevant to all businesses, as an example you would need to include this information if you were developing a new drug, or medical procedure etc. This then gives the reader a deeper understanding of the product and or service, allowing them to fully appreciate and understand the rest of the business plan.

1.3) Intellectual property: It is important to inform the reader of any systems you have in place to project your ideas. This section needs to let the reader know if you are using a product under licence or if you own the full rights to the idea.

2.) Business Opportunity: This section should introduce the market research you have undertaken providing information on: the current market (if any), description of the product and or service, who your main competitors are, your commercial strategy and who your target markets are and why you believe they are your target market.

2.1) Market Description: This section should provide the reader with information of how the current market is structured. You should provide information here on how you will be marketing the product and or service along with you USP and any added value you will be providing your customers.

2.2) Competition: this is where you can provide detailed information to the reader about you competitors, locality, availability, weaknesses and strengths. It is really important here to be factual and honest about what is already on offer.

2.3) Commercial Strategy: This is where you explain how you will get your product and or service to your intended market place. You need to provide a clear, informative and detailed strategy covering; the product, price, place and promotion.

2.4) Market Potential: This is where you provide the information on the market share you hope to gain. (Example, if there are 25 million homes in the UK, of which 10% a year will fit and install a new bathroom, then the yearly market potential for this is 2.5 million homes. If the average spend on a new bathroom is A?1000 then the yearly market potential for this is A?2500 million pounds. As can be seen this is a large market so if you were looking to take 1% of this market you would be looking at a A?25 million pound yearly turnover).

3.) Directors, partners and owners: Stakeholders and investors will want to know who has a stake in the business and who will be running things. This is where you provide information on who they are, providing as much detail on experience, qualifications and relevance to the business as possible for each individual possible.

4.) Production and Research and Development: This is where you provide information on the production of a product and your future plans for developing the business or product or product range.

5.) Financial Projections: This should include a cash flow forecast, budgeting information, and profit and loss, information on loans and investment and income. You should include as much information as requires here. Sometime people provide a best and worse case scenario for up to a three year period.

6.) Some Additional Reading
a?Burns, P. (2011). Entrepreneurship and Small Business
a?Rae, D. (2007). Entrepreneurship from opportunity to action
a?D.Deakins & M.Freel. (2003). Entrepreneurship and Small Firms
a?B.Richardson & R. Richardson (1992). Business Planning an Approach to Strategic Management