Ntrepreneurship and Small business ( MARKETING)

examine the nature of the distinctive managerial, organisational and developmental characteristics of small businesses vis-a-vis well resourced large companies. what are the implications of such disinctiveness for small businesses attempting to achieve sustained growth???


I will be looking for knowledge and understanding of key literature together with some references
1) Burns, P (2007) 2/,e Entrepreneurship and Small Business Palgrave Macmillan Hampshire, England.

2)J, Legg and Hindle,K (2004), Entrepreneurship: Context,Vision and Planning Palgrave Macmillan Hampshire,England.

3)Bridge, S., O Neill K., and Cromie S. (2003), Understanding Enterprise, Entrepreneurship and Small Business, Palgrove

4)Bridge, S., O Neill K., and Cromie S. (2003), Understanding Enterprise, Entrepreneurship and Small Business, Palgrove