Ntrepreneurship class: (Topic) Elevator Speech and Publicity
Please look at other documents for this organization for the purposes of this assignment. Also Note: Expect to take approximately (1-2) pages (doublespaced, 12-point font) to complete this assignment. Your work will be graded on completeness, clarity, originality, interest, grammar, spelling, and punctuation.
This weeks assignment deals with Elevator speeches”, publicity, and word of mouth advertising. Your assignment is to read the information presented below and then to write the script for your elevator speech. Next, identify 2 potential stories that you could pitch to the newspapers about your business. The fact that you are opening is not a story; your publicity pitches should be something unique to your company. Upload your work in a Word doc.
In presenting your new business to potential investors or customers in a social setting, you may only have their attention for a couple of minutes. An elevator ride takes approximately this amount of time thus, this pitch is known as an Elevator speech”. Your speech should arouse interest by focusing on a couple of key benefits of your business, and then link those benefits to customers wants and unmet needs. For this exercise, your speech script should only take 1 to 2 minutes to deliver.
PUBLICITY AND WORD-OF-MOUTH
Publicity and word-of-mouth (referrals) are two of the most effective entrepreneurial marketing tools around because they dont cost the company any money. What they do require is a compelling story that will attract attention. If a business or product is newsworthy, there are several ways to get some publicity. Contacting newspapers, magazines, or online reporters, editors, and bloggers to pitch them with an idea and then following up with a phone call often works. Whenever possible, its a good idea to get to know people in the media on a first-name basis. Taking a reporter to lunch before there is a need for free publicity will help to cement a relationship that can be accessed when the time is right. When it comes time to seek publicity, entrepreneurs who already have a contact can simply issue a press release answering the who, what, where, when, and why of the business.
Note: reference our textbook:
Bryd & Moegginson. (2013). Small Business Management; An Entrepreneuras Guidebook 7th ed. McGraw-Hill, Irwin. Print.
ATT WRITER: PLEASE NOTE I WILL INCLUDE ADDITIONAL INFORMATION ABOUT THE BUSINESS IN RELATION TO THIS ASSIGNMENT.