Ntrepreneurship: establishing a new business venture

As a recent graduate from a leading university, when deciding whether to establish a new business venture: a) what commercial factors should you take into account when planning a business? b) Discuss the personal aspirations and characteristics that are needed if you are to successfully pursue an entrepreneurial career.

In the essays:
Think about the context and form your own views
Good mark need to argue, come up with firm conclusions from your own views.
DO NOT regurgitate slides alone, add views and context
Relevant research, examples of companies, clear conclusion
Relate to research and be analytical
Say where people disagree/ agree
750 words

I have attached documents including the essay title with notes of how to write the essay and other documents including powerpoints to be used as a basis of topics covered and references that may be used.