Nvironmental Analysis of the Eden Project

1. Analyse the external environment of the Eden Project in form of a PESTEL analysis and show
the implications of your analysis for management decisions. (50%)

2. Based on your understanding of Porteras Value Chain, evaluate where and how the Eden Project creates value for its customers. (50%)

Write an answer to both questions in essay format (2,500 words).

(You may choose another organisation to analyse, but must agree this case with your tutor by the 7th session, demonstrating your resources and your preparation).

Nvironmental Analysis of the Eden Project

a? Describe and analyse the PESTEL environmental factors and assess the importance of each individually and how they interact with one another, in the UK, EU and globally, applying each to specific industries.
a? Think constructively about the competitive environment, within a theoretical framework, apply learned concepts to selected industries and business organisations of varying sizes within those industries and comment on internal environmental factors by an application of Porteras Value Chain to selected case studies.
a? Write and structure an academic essay that analyses and PESTEL forces, nationally and internationally
a? Recognise the characteristic benefits/limitations of each, how they interact with one another and change over time
a? Demonstrate knowledge and understanding of the underlying theory
a? Assess the impact of PESTEL analysis on one or more selected industries
a? Reference using Harvard referencing conventions
a? Evidence knowledge and understanding of the competitive environment and its theory
a? Evidence knowledge and understanding of the internal environment and its theory
a? Incorporate discussion of criticisms/limitations of the theory
a? Apply theory to real world firms and hypothetical case studies and their managements
a? Demonstrate knowledge of national and international aspects

Referencing Requirements:
In the main body of your submission you must give credit to authors on whose research your work is based. Append to your submission a reference list that indicates the books, articles, etc. that you have read or quoted in order to complete this assignment (e.g. for books: surname of author and initials, year of publication, title of book, edition, publisher: place of publication).