Nvironmental scan about Intuit Quickbooks
Each student will write a short (2-5 page), original research paper on the environment faced by our target company. Note: clarity, grammar, and spelling count. In this paper, you should:
Identify significant trends within each of the following six external environmental forces and categorize them as Opportunities or Threats: Social Trends, Technology Developments, Economic Factors, Demographic Shifts, Political/ Regulatory Elements, Cultural Trends
Discuss the primary competitive issues and the significant trends within this industry. Categorize them as Opportunities or Threats for our firm.
Discuss the Strengths or Weaknesses of our firms ability to respond to or leverage these trends and issues. Support your comments with specific examples.
Provide a BCG matrix for the primary product lines, and relative contribution of each line to the competitive firms revenue.
Summarize key points from the scan and make recommendations for our firm.