O-branding An Investigation into the changing of constituent brands brand equity and consumer attitude towards the composite brand

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The purpose of this dissertation is to study of Branding theories and identify, investigate the changing of constituent brands brand equity and consumer attitudes towards a composite brand.

I need to get both primary and secondary research will be carried out.
Consumer attitudes evaluation is planned to be completed through questionnaires as both quantitative and qualitative method which provides numerical values uses as a mathematical and statistical treatment to help evaluate the results.