O you agree with Marshall McLuhans aphorism that the medium is the message? Please refer to the advent of print in your answer.

readings on e-reserve to do with print and the technological determinism that dwells in medium theory like McLuhans; and make sure of reading the first two chapters of McLuhans *Understanding Media* (youd be well advised to define the central phrase, which is McLuhans). Thus equipped, Id investigate the thesis that print produced modernity (ie did the Renaissance, and all after that, come from one technology? Eisenstein and Ong are two authors who come to mind). Then maybe Id say a word or two about the internet and the bold predictions of revolutionary social change that have been attending its ascendancy. Thatd do it.