Oca Cola CoffeeHouse Marketing plan phase II

and the coca cola coffee house continues.
I will upload additional paper inforamtion from phase 1

This paper pertains to a ficticious product from coca cola company, Coca Cola Cofee House The paper commentary is left to our creative imagination.

Address these 2 areas:

Describe factors that influence the organizational buyers and consumers purchasing decisions of the new product or service.

Outline the product attributes in detail.