OCUS STORE BUSINESS PAPER URBAN OUTFITTERS

THINGS I WANTED TO ACHIEVE
1. I HAVE ALREADY WRITE THE MOST OF THE PAPER AT 982 WORDS(WITH COVER PAGE NOT IN HERE BECAUSE NO SPACE), I NEED 400+ WORDS
2. CAN U ENHANCE , EDIT ,PROOFREAD, MODIFY MY PAPER AND EVERYTHING?
3. FIRST I WILL PUT MY PAPER 2ND I WILL PUT THE REQUIREMENTS
THX A LOT!!!!!! BELOW IS THE ACTUAL PAPER

Part One:
I made a survey on urban outfitters. 18 people took the survey. 3 of them working there. 15 of them are customers. 16 of them are female. 2 of them are male.11 /15 of the customers are students. Therefore, these stores target customers are female students.
There are five ways that Urban Outfitters provides value added to customers.
1. communicationask customers
Based on the survey, there are 15 customers. 10 of them have been asked whether they need any help of finding the goods. 5 of the customers have not been asked. So more than half of the customers have communications with the store. There are 2 staffs and 1 manager who took the survey. 2 of them say they often ask the customers about what they want to buy. The manager says she never asks.
When I walk in to the store, several staffs are telling customers there is a sales going on today. Customers are happy to hear that.
Overall, this store is doing fine in communication.
2. Place Utility-near school
Several customers mentioned the place is good, great or excellent in the survey. The particular Urban Outfitters I choose is located at centre Grand River Avenue. It is very near to school, and near to many clothes shops, bookstores and restaurants. It is also very convenient to get there. There is a bus stop in front to the store.
It is a good choice to set the shop at this location.
3. Time Utility have merchandise when customer wants it
There is a large variety of merchandise in the store. Most of them have plenty inventories.
The clothing there are based on seasons. Therefore, this is summer now. They changed all clothes to fit the season like dresses, t-shirts, shorts, flip-flops.
I did shop there around Halloween before. In addition, they sell costumes of Halloween there.
They have common goods year around. Like books, earphones, cameras, makeups.
4. Provide many services
The store has a back door, which connected to a parking lot. This store offers parking validation to customers.
When you check out. The staff will ask if you want email receipt or printed.
The store also sells gift cards for people having trouble picking a gift
In addition, I heard the staff telling the customers if she wants anything in other colors or sizes. She can order for her.
5. Cell phone appurban on
Urban on is the new UO app. with an account set up. Customers can shop the entire site. In addition, by using it, customers can earn some small gifts. When u shop at the real store. U can scan the goods tag by app, a get a small gifts. You can earn rewards and listern to music.
Therefore, the customers can shop a large Varity of goods and get some exclusive offers, can shop 24/7.
Part Two
Under the first rule of retailing, which is, ask the customer. The survey result picks Forever 21 as the competitor to my focus store, urban outfitters.
In the survey, I asked the customers about what are other stores they shop. Then I listed and counted them to fide the competitor. There are 7 of them listed forever 21 which is the most frequent one .Pitaya took the second place with 4 votes. Other stores mentioned like American eagle, Macys, American appeal just have a few votes.
The forever 21 store, which located at eastwood town center. The location is a bit far from school but there are also some other good shops around there. This store offers a huge variety in clothing and accessories. By contrast, the prices in forever 21 are lower. The weakness of the store is that there is limited staff there when I visited. They have a more likely self-shopping mode. During my visits of both places. I consider forever 21 is more crowded than urban outfitters.
Those people who choose forever 21 in the survey consider they have a lower prices and a larger variety of style choices.
Part Three
5 recommendations for urban outfitters
1 employee should make more communication with customers
Urban out fitters staff should communicate with their customers more often. They already doing ok on communication. However, there could be improvements.
1) Ask every customer if they need any help
2) Remember frequent customers preference, in order to make recommendations and build customer loyty
3) Frequent tell customers about the promotion going on
4) Introducing new or good goods to customers
5) Offer to find sizes and colors for customers
2 urban out fitters should tell people about the place advantages they have
1i?0 make flyers to hand out near schools to tell people the address of this store
2.i?0 post online at facebook, social networking cites
3i?0 advertise on local newspapers
3 stores should be more prepare for special occasions
1) Prepare umbrellas to sell at rainy days
2i?0 provide more gift package for holidays
3) Sell drinks at store.
4 the store should inform customers that there are these services provided
Because many people do not know about the parking validation, they can get. Some does not know the store can order more sizes and colors
.1) the store should make a small bulletin board to inform these services.
2) Employees should tell the customers in person by asking.
5 stores should encourage customers to use the app
Works Cited
UrbanOn Urban Outfitters.Urban Outfitters. Urban Outfitters, n.d. Web. 23 May 2014. urbanon.jsp?cm_spSITE_HEADER-_-URBANON-_-URBANON.

HERE IS THE MAIN REQUIREMENTS
CONTENT
FOCUS PAPER NUMBER ONE: GETTING TO KNOW YOUR FOCUS STORE
MINIMUM OF 1400 WORDS
Visit your focus store and be sure to record the day(s), actual times and total time spent at the store for purpose of this paper. Answer the following three separate parts:
Part One: Identify five ways discussed in class that your focus store provides value added to customers and for each describe how your focus store does so.
Part Two: In a customer-centric way and by following the first rule of retailing, pick the competitor you will study. Describe your work IN DETAIL and why you made your decision.
Part Three: Based on Part One, make five properly stated and detailed recommendations for your focus storea¦one for each area of value added activity you discussed. Your recommendation for each area should be based on your discussion in Part One.

MATERIALS I GATHERED (other materials in attachment)
Part One:
a?Value Adding Activitiesa? describes the situation of retailers charging higher prices than wholesalers because the former does things to basic products and services that have value to target customers and therefore justify higher prices.
Value added activities fall into the categories of time, place, form and possession utility. They also can be seen as building assortments, having merchandise when customers want it, providing many, many different services, communication, support for local suppliers, being socially responsible, and protection.
Part Two:
The first rule of retailing is ASK THE CUSTOMER. When deciding what forms of value adding activities to provide for its target customer, the retailer should ask the customer what they want and are willing to pay for.
In this course we take a CUSTOMER-CENTRIC approach to retailing. This means that the customer is the heart and soul of our business model and the basis for all decisions. We try to be strong competitors by being strong customer advocates. We choose our strategies by thinking about which will give us lasting strength in customer satisfaction. The FOUR PaS is a basis for strategy formulation. Unless you are Wal-Mart , price is probably the weakest of the FOUR PaS because it is the easiest to duplicate and therefore does not make a retailer a strong or a lasting competitor.
Part Three:
The purpose of all good research in marketing is to make strong recommendations f