Ocusing on a single organisation select an ethical, environmental or social issue that the organisation addresses. Critically discuss and evaluate.

I also will attach 3 articles and pictures of needed book pages for references (reference 1)

Topic:
Essay 1.A A A  a The basic idea of corporate social responsibility is that business and society are interwoven rather than distinct entities; therefore, society has certain expectations for appropriate business behaviour and outcomesa (Wood, 1991).
Wood, D. (1991) Corporate Social Performance Revisited, Academy of Management Review, 16

Focusing on a single organisation select an ethical, environmental or social issue that the organisation addresses. Critically discuss and evaluate.

An organization that is selected is McDonalds

Structure.
1.Introduction. (150w)
2.What is CSR and why companies need it nowadays, what are the main principles of CSR. (300w)
3.Role of government and legislations with CSR to wards McDonalds company. (200w)
4.Do companies do CSR in philanthropic reasons or only because society forces them to do so, use McDonalds as an example, address the social issue. (250w)
5. How may CSR affect reputation? (take McDonalds example and compare how they did before and now, using CSR rapidly.) address the social issue. (350w)
6.Use Carolls CSR pyramid (to criticise and analyse) Discuss and apply all 4 aspects (philanthropic, ethical, legal, economic) of it. Apply McDonalds to the discussion. (300w)
7.In terms of diversity identify differences of CSR in different countries using McDonalds example. (Countries are USA, Russia, United Arabic emirates) (350)
8.What are advantages and disadvantages of CSR for the companies. (How they may benefit from it and how they may fail.) (200w)
9.What are advantages and disadvantages of CSR for the society. (How they may benefit from it and how they may fail.) (200w)
10. Aristotle article apply it to McDonalds (250 w)
-apply ethics that Aristotle focused on in his studies
-How does McDonalds fit in to nature of business Aristotle described and analysed.
11. Apply woods article to McDonalds way of doing CSR. (250w)
12. Analyse and critically evaluate both views of authors. Discuss different ethical approaches using both authors ideas. (300w)
13. Conclusion. (150w)

References and sources:
1 is the core text book.
1.Business ethics : managing corporate citizenship and sustainability in the age of globalization / AndyCraneand DirkMatten (2007).
2 official McDonalds web site.
3 Official forbes web site.
4 harward business reviews.
5 bbc.co.uk official web site
5 wood article, attached
6 aristotel article, attached
7 carol car article, attached
8 leadership/pdf/research/CorporateSocialResponsibility.pdf

10 pdfs/2012_2013_csr_report.pdf

11 Sustainability%20Library/2010-CSR-Report.pdf